Corporate Profile       


The Stelux Group was established in Hong Kong in 1963 and started business initially as a watch component manufacturer exporting stainless steel watch components to Europe and Japan. The business grew, and nearly a decade later in 1972, Stelux was listed on the Hong Kong Stock Exchange (Stock Code: 84).

Our name "STELUX" has its roots in the unique combination of the words "steel" and "luxury", as in the early 1960's, stainless steel components which the Group manufactured were considered luxury products.

In 1985, Stelux established City Chain in Hong Kong creating a totally innovative watch retailing culture. City Chain introduced a multi-branded retail chain concept offering watches with fixed selling prices under a single watch retail store, fundamentally moving watch retailing away from the traditional department store counter.

Since then, City Chain has grown from strength to strength, and now commands a regional presence in Hong Kong, Macau, Singapore, Malaysia, Thailand and Mainland China. City Chain also operates online stores at;;;;;;;;;;;, and

Presently, City Chain's refreshed young, open and welcoming stores enhance customer experience. City Chain carries a myriad of trend setting brands from agency brands to house brands, like our well-known Solvil et Titus and also smart wearables. In 2002, City Chain was named a "Hong Kong Superbrand".

To complement our watch retail business, the Thong Sia Group with a long established wholesale business was acquired by Stelux in 2005. Currently, Thong Sia Group is the sole distributor for "GRAND SEIKO" in Hong Kong and Macau, and "SEIKO" in Hong Kong, Macau, Singapore, Brunei and Malaysia, and also operates online stores at; and

In 1988, Stelux acquired an up and coming optical business, Optical 88 in Hong Kong, expanding the business across Asia and subsequently charting it towards a more health care based business model to capture the fast growing "silver haired" demographics. Then in 2011, a single brand optical boutique concept selling fashionable lifestyle eyewear, "eGG Optical Boutique" was introduced to fast fashion fashionistas. With increasingly diverging business strategies, the entire optical business was sold in June 2018.

Today, our watch retail and wholesale businesses are widely recognised and well entrenched in the countries and territories where Stelux operates.

Stelux' vision

Our vision is to

Stelux' mission

Our mission is to

Stelux' values

Our values are to

updated 2nd May, 2024

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