China Star Entertainment Limited and its subsidiaries (China Star or the group) is principally engaged in the production and distribution of films and television drama series and provision of other film related services including artist management services. The group also engaged in various property development and investment in Hong Kong and Macau and multi-media and entertainment business operations including sales of private label products.
Achievement in the past and current business development:
China Star has previously being a well-established entertainment, multimedia, production and distribution enterprise that are based in Chinese dialect. In the course of this development, China Star is striving hard to establish excellent reputation as a powerful film producer and international film distributor.
Since 2000, China Star has produced various films, of which most of them earned critical acclaim and scored a resounding success at the box office. In 2000, "Needing You" was the leading local film of the respective year having a box office of approximately HK$35 million. In 2001, the four most popular and successful films produced by China Star namely "Wu Yen", "Love On A Diet", "La Brassiere" and Master Q 2001" achieved a total of box office receipts of approximately HK$107 million, representing 38% of total box office receipts for top ten Chinese films in Hong Kong. China Star has proven to be the most recognized film producer in Hong Kong. In 2002, "My Left Eye Sees Ghosts", "The Lion Roars", "Mighty Baby" and "Fat Choi Spirit" achieved total box office receipts of approximately HK73 million, make them four of the most successful local Chinese films of that year. In 2003, films produced by China Star won a number of the major awards at the 23rd Hong Kong Film Awards. "Running on Karma" was awarded the Best Film and the Best Screenplay, and Mr. Andy Lau was named the Best Actor with his role in the film. The awards Best Actress and Best Supporting Actress came to Miss Cecilia Cheung and Ms. Josie Ho with their respective performance in "Lost in Time" and "Naked Ambition". "Lost in Time" has also won the award of Best Original Film Score for the outstanding work by Mr. Peter Kam. Mr. Andy Ong, a new artist under China Star was also honored as the Best New Performer. In 2004, Fantasia, the group's Chinese New Year blockbuster, recorded the second highest box office of all local films in 2004. In 2005, a high-quality film "Election" produced by the group received response. Apart from achieving outstanding results in ticketing and distribution, the film had won a number of top awards in the 25th Hong Kong Film Awards, including the Best Film Award, the Best Director's Award, the Best Script Play Award and the Best Actor's Award, fully recognized by the experts in the industry. In 2016, a film "League of Gods" has cost more than 500 million of Hong Kong dollar of the group in production, featured a strong casting of movie stars and produced in collaboration with a 3D special effect team from Hollywood.
Starting from the year 2006, the group had reorganized its business and had started to step in the hotel operation by acquiring its interest in Hotel Lan Kwai Fong (Macau) Limited (formerly known as Kingsway Hotel Limited). After that, the group had invested huge capital in Hotel Lan Kwai Fong (Macau) Limited in renovation the property. Following the grand opening of Hotel Lan Kwai Fong Macau, the group had expanded its business into the hotel operation, management of casino operations, food and beverage business and health and clinical spa business. The casino was run by license holder Sociedade de Jogos de Macau, S.A. ("SJM"), one of the shareholders in Hotel Lan Kwai Fong (Macau) Limited. The group's subsidiary, Classic Management & Services Company Limited ("Classic") has entered into service and site license agreements with SJM. Under the agreements, Classic has granted to SJM a right to occupy and use spaces in Hotel Lan Kwai Fong Macau to run the casino and Classic is responsible for the provision of marketing, promotion, publicity, customer development and introduction, co-ordination of activities and other services as agreed between Classic and SJM. In return, Classic shared a fixed percentage of service income from SJM based on the monthly gross wins of the table gaming and slot machines in the casino in Hotel Lan Kwai Fong Macau. Hotel Lan Kwai Fong had provided stable income to the group. Hotel Lan Kwai Fong Macau has been awarded with several international accolades, which included the "5th China Hotel Starlight Awards 2009 - Best Designed Boutique Hotel of China" and the "2012 TripAdvisor Travelers' Choice - Top 25 Trendiest Hotels in China". In respect of promoting the notion of environmental protection, Hotel Lan Kwai Fong Macau has won the "AHF Asia Awards 2010 - Leading Green Hotel of Asia" and the "Macao Green Hotel Award 2010 - Bronze Award". Hotel and gaming service operations business was discontinued in early 2018 and the Group obtained a significant profit from its disposal.
Property development and investment operations included investing and development of properties. Currently, the Group has two projects under development in Macau, namely (i) Lot C7 do Plano de Urbanizacao da Baia de Praia Grande, located in the Nam Van Lakes Zone, at Avenida Doutor Stanley Ho, registered with the Macau Land and Real Estate Registry under no. 23070 (the "Property C7"); and (ii) Tiffany House located at Rua De Luis Gonzaga Gomes and Rua De Xiamen, Macau.
The Property C7 is a lot of land with site area of 4,669 square meters which are developing for residential and parking purpose with the maximum allowed height of the building of 46.7 meters above sea level and maximum utilization rate of 5.58 (parking not included) according to the Urbanistic Conditions Plan issued by Land and Urban Construction Bureau ("DSSCU") on 29th June 2023. The Property C7 will be developed into a thirteen storey building and one basement and will have a gross floor area of (a) residential - 25,832 square meters, (b) commercial - 215 square meters and (c) parking - 3,930 square meters. In year 2023, the Group has entered into an operation entrustment agreement and a main sale agreement with a well-known Macau property developer and entrust it to assist for design, development and construction, sales and finance arrangement of the Property C7. The Group considers that this professional arrangement for the Property C7 can speed up the construction process and assist the later sales. The construction work of the Property C7 commenced on 14th December 2023. The Property C7 is formally named as "Lake Yoho" and will provide 312 residential units with 15 villas, one commercial unit, and 144 carparks and 30 motorcycle parks at the underground level. The Property C7 has completed its topping out on 24th January 2025 and obtained its presale permit on 13th January 2025. Tiffany House is located adjacent to Macao Polytechnic Institute and next to Golden Lotus Square, and is a couple of blocks away from Macau Fisherman's Wharf and Sands Casino. Tiffany House has a gross floor area of (a) residential - 31,192 square meters, including 3,819 square meters for clubhouse, (b) commercial - 3,716 square meters and (c) parking - 11,250 square meters. It provides 230 residential units in two towers, with units ranging from studio flats to four-bedroom apartments as well as special units and 272 carparks and 75 motorcycle parks in three levels. A prestigious clubhouse decided by Mr. William Chang, a famous art director and star designer in Hong Kong which provides a wide range of facilities including swimming pool, gym room, well equipped kitchen, yoga and dance room, etc. Tiffany House has obtained its occupational permit in December 2019. The sales of the residential units of Tiffany House started in October 2022 and its first sales completed in January 2023. Sales started at Tower 1 of Tiffany House with 115 residential units and gross floor area of 161,000 square feet. Tower 2 which facing Golden Lotus Square and Guia Hill with 115 units and gross floor area of 175,000 square feet are expected to have higher unit price has started sales in September 2024.
In 2023, the Group has established a wholly-owned subsidiary, 杭 州 英 明 向 太 多 媒 體 有 限 公 司 in China which principal activities are multi-channel network e-commerce which included development, promotion and operation of livestreaming e-commerce in any internet platform. Ms. Chen is an internet celebrity and she has an account in Douyin which attracted millions of followers. Ms. Chen uses her social influence, social followers and opinion as a key opinion leader for marketing, endorsement and product placements of products and services for generating revenue, profit, branding and awareness for the Group. On 7th May 2023, the Group started a livestreaming e-commerce in Douyin using Ms. Chen's Douyin account and she is the network anchor for the livestreaming e-commerce event. The gross merchandise value ("GMV") for that date was over RMB81 million. We have established team of talented livestreamers and set up various livestreaming channels in Douyin including our main Douyin account 向 太 陳 嵐 , 向 太 奢 品 and 向 样 官 方 旗 艦 店 to enhance our customer base. The Group has positioned it to the appropriate market share, i.e. premium products such as brand handbags. Our Douyin channel 向 太 奢 品 has created the record of over RMB100 million gross merchandise value ("GMV") a day and over 80 million viewers in the day and is now the first seller in Douyin for brand bags. During the year ended 31st December 2024, other than being as the mediator in the internet platform and keep a margin of commission each & every sale that is done through our livestreaming channels advertising fees income, we have developed our private label products and co-operate with other suppliers or factories to produce our private label products. In July 2024, we launched our first private label product "Red Beans Paste (陳 皮 蓮 子 紅 豆 沙 )". Our Red Beans Paste is made of high-quality red bean, over 10 years tangerine peel and other fresh ingredients which is differentiated from most similar products on the market. We use the slogan "很 向 样 的 " to convey the superior and healthier message of the product to our customers and position it as "健 康 早 餐 、 元 氣 午 茶 、 運 動 健 身 、 輕 食 晚 餐 " in order to satisfy the consumers' needs in different moment of a day. In October 2024, we launch another popular product "Beef Jerky (很 向 样 的 牛 肉 干 )", its slogan is "巴 掌 大 的 牛 肉 乾 ， 濕 潤 好 嚼 絲 絲 爆 香 ".In January and February 2025, our stock sold out every day and we have to demand supplier to increase their production capacities. Up to the year ended 31st December 2024, we have already launched Red Beans Paste (陳 皮 蓮 子 紅 豆 沙 ), Beef Jerky (很 向 样 的 牛 肉 干 ), Fengheung Pastry (鳳 凰 酥 ) and Stewed whole pear with Osmanthus and White Fungus (桂 花 銀 耳 炖 整 梨 ). Other than livestreaming in Douyin, the sales channel of these products include Taobao (淘 寶 ), Rednote (小 紅 書 ), Tmall (天 貓 ) and Mini program (微 信 小 程 序 ) in order to increase our sales channels. Our private label products become increasingly recognise in the market, quickly becoming synonymous with "quality, premium and lifestyle" and thereby, our brand is gaining millions of returning customers.
updated 14th May, 2025
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