Interim Report 2009

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 22 Management Discussion and Analysis 管理層討論及分析 Business Overview Sunny Optical conducts operations in a vertically-integrated manner, and is a leading integrated manufacturer of optical components and optoelectronic products in China. The Group is principally engaged in the design, R&D, manufacturing and sales of optical and optical-related products. The three business scopes include optical components (such as glass or plastic lenses, plates, prisms, handset lens sets, digital camera lens sets, scanner lens sets and security surveillance lens sets), optoelectronic products (such as handset camera modules and other optoelectronic modules including industrial endoscopes and security surveillance modules) and optical instruments (such as microscopic instruments, surveying instruments and analytical instruments). Our products involve a combination of optical, electronic and mechanical technologies. BUSINESS REVIEW In the first half of 2009, the global economy remained weak as did the Company’s end market. According to Internet Data Center statistics, the number of worldwide handset shipments recorded a decline of 17.2% in the first quarter compared with the same period of last year, and a corresponding decrease of 10.8% in the second quarter. The demand in the digital camera market also dropped substantially, which adversely affected the upstream industries such as optical components and optoelectronic products industries. The industry structure thereby changed – orders concentrated into certain manufacturers with core competitiveness. During the past half year, the Group has coordinated the clients’ competition strategies to confront the hard time and made contribution for clients to obtain favorable competitive position. Despite of the relatively minor drop in sales during the period, the Group has forged a favourable position in the industry and laid solid foundations for good future development. 業務簡介 舜宇光學以垂直整合方式經營，為中國領先的綜 合光學零件及光電產品製造商。本集團主要從事 設計、研發、生產及銷售光學及其相關產品， 三大業務範疇包括光學零件（包括玻璃或塑膠鏡 片、平面鏡片、棱鏡及手機鏡頭、數碼相機鏡 頭、掃描儀鏡頭、安防監控鏡頭等產品）、光電產 品（包括手機相機模組、工業內窺鏡、安防監控 等光電模組）及光學儀器（包括顯微儀器、測量儀 器及分析儀器等）。本集團的產品組合覆蓋光學、 電子及機械等技術層面。 業務回顧 二零零九年上半年，全球經濟環境持續低迷，集 團的終端市場亦是如此。據互聯網數據中心統 計，全球手機出貨量第一季度同比下降 17.2% ， 第二季度同比下降 10.8% ，數碼相機市場需求也 出現明顯下滑。這使上游光學零件及光電產品製 造業受到負面影響，進而使產業格局發生相應變 化—訂單勢將向少數幾個具有核心競爭力的廠商 集中。過去半年，本集團積極配合客戶的競爭策 略，以期共同度過艱難時期，為客戶奪取更為有 利競爭局面做出了一定貢獻。雖然本集團於期內 銷售額相對有輕微下降，但本集團在行業內已處 於更有利的行業地位，為未來穩固發展奠定良好 基礎。