Annual Report 2025

73 2025 Annual Report Transport International Holdings Limited About the Report Safety First Caring for the Environment Caring for Customers Caring for Employees Caring for the Community Performance Statistics Reporting Content Index Table Engaging the Public With a close connection to the community, we actively engage the public to gather feedback and foster a strong community, creating shared values for all. Events In 2025, a number of events were organised to engage with the public we serve: KMB joined the Lunar New Year Fair Stalls at Victoria Park, Fa Hui and Yuen Long from 23 to 28 January 2025, and hosted pop-up stores at Tai Po Mega Mall, Nam Cheong V Walk, Yuen Long Plaza and Tuen Mun V city throughout the year to stay in close connection with customers; Participated in the Hong Kong Book Fair at the Hong Kong Convention and Exhibition Centre; Summer Free Ride Days for Kids were organised for the third consecutive year, children under twelve enjoyed free rides on over 440 KMB and LWB routes across ten Sundays and public holidays in July and August, encouraging family outings and city forays; In August, over 500 participants, mainly children, teenagers and their parents joined a citywide bus adventure, KMB GO! event, using bus-bus interchanges to reach designated stops and collect game points, promoting a green, convenient, safe and comfortable journey together; and KMB and LWB held a total of twelve Passenger Liaison Group meetings at bus termini to gather feedback on interchange schemes, environmentally friendly buses, passenger facilities and network connectivity. Media and Social Media Platforms In 2025, we enhanced public engagement by inviting media coverage of key events and expanding our presence on social platforms, including Facebook, Instagram and RedNote. Our Facebook page reached over 1.2 million users, Instagram followers grew to 26,000, and RedNote attracted over 2,700 followers, leveraging its lifestyle focus to connect with younger and broader audience. Recognising the pivotal role of social media, we remain committed to leveraging these platforms to strengthen engagement with the public. Throughout the year, KMB shared event highlights, images, GIFs and videos, while actively promoting bus safety and etiquette across all channels. KMB hosted pop-up stores at various shopping malls during the year, offering a wide range of KMB and LWB bus models and merchandise KMB organised its first bus stop orienteering challenge, “KMB GO! ”, during the summer holidays, attracting over 500 participants to travel across bus stops throughout Kowloon, Hong Kong Island, and the New Territories, completing tasks to earn the title of “KMB Expert”