Annual Report 2021

44 Sunny Optical Technology (Group) Company Limited • ANNUAL REPORT 2021 Management Discussion and Analysis 管理層討論與分析 展望及未來策略 展望未來，全球經濟復蘇預計仍將困難重重， 國際環境錯綜複雜，故消費需求恐將持續低 迷，相關產業發展不容樂觀，部分企業經營面 對巨大壓力。然而，隨着數字經濟、綠色經濟 逐漸成為全球經濟增長的主引擎，這將給光電 產業帶來新的增長空間和發展機會。自動駕駛 快速發展促進多傳感器搭載， VR/AR 、機器人 視覺等新興行業市場空間巨大。因此，短期的 壓力也是動力，本集團仍對未來的發展充滿信 心，並將繼續做強、做大現有優勢業務，持續 提升市場佔有率，同時積極加大新興業務的投 入，搶佔行業「制高點」，並進一步強化科技創 新，提升經營管理，以實現高質量的可持續發 展。 1 、做強、做大現有優勢業務，進一步 提升市場佔有率 • 持續推進新技術和關鍵部件的研發和 自製，並加強新工藝、新技術在產品 製造中的應用，提高直行率、產品品 質和品質的一致性； • 加快新規格、高規格產品的開發迭 代，吸引、引導客戶的需求；及 • 持續降低產品成本，實現快速、低成 本、高品質交付。 OUTLOOK AND FUTURE STRATEGIES Looking forward, it is foreseeable that the global economic recovery might still face difficulties, and the international environment will be intricate and complicated, hence the consumer demand will be likely to remain weak. The development of relevant industries is not optimistic and some enterprises will face huge pressures on the operation. However, as digital economy and green economy gradually become the main engines to the global economic growth, they will bring new growth potentials and development opportunities to the optoelectronic industry. The rapid development of autonomous driving will promote the adoption of multi-sensor and huge market potentials will be appeared in VR/AR, robotic vision and other emerging industries. As such, short-term pressure also serves as the driving force and the Group will remain confident on the future development. It will continue to strengthen and expand the existing advantageous businesses and constantly expand the market share. Meanwhile, it will actively increase the investments in emerging businesses to take over the “commanding height” of the industry. It will also further strengthen technological innovation and improve operation and management to achieve high quality and sustainable development. 1. Strengthen and expand the existing advantageous businesses, further expand the market share • Continue to advance the R&D and self-production of new technologies and key components, strengthen the application of new processes and new technologies in the manufacturing of products and improve the first pass yield rate, product quality and the consistency of quality; • Speed up the development and iteration of new-specification and high-specification products, attract and guide customers’ demands; and • Continue to lower the product cost and achieve rapid, low-cost and high-quality delivery.