Interim Report 2016

舜宇光學科技（集團）有限公司 2016 中期報告 21 Management Discussion and Analysis 管理層討論與分析 2. Achieve breakthrough in existing emerging businesses and realize a balanced development The Group aims to rapidly increase the sales of relevant products through continuing to allocate resources to existing emerging businesses and further expand and optimise their sales channels. At the same time, the Group will continue to explore new optical applications, especially the innovative optical applications on mobile devices. The Group will identify key emerging businesses by a combination of self development and cooperative development, to achieve the transformation from an integrated optical product manufacturer to a smart optical system solution provider. Furthermore, the Group will keep a close eye on the development of the enterprise consumption sector. It helps the Group to grasp the business opportunities bred in changes in production modes and industrial patterns, achieve breakthroughs in segment markets and accomplish the transformation from an instrument manufacturer to a system integrator. All these facilitate its sustainable mid- to long-term development. 3. Continue to enhance management performance and facilitate management innovation The Group will continue to strengthen its managerial function, improve its performance evaluation system, enhance its financial management capability, further promote technological innovation by focusing on “automation” and innovate its corporate culture and management style. These will help the Group to adjust and fully utilise its resources, so as to achieve a more flexible management innovation. In the coming years, the Group will continue to provide the global top-tier technology companies with more products and services by leveraging on the broad development prospect of the optoelectronic industry where the Group has a strong presence and the excellent position in the market as an optical expert, maintain innovation and uphold the “Mingpeijiao” ( 名配角 ) strategy, thereby achieving corporate growth and value enhancement to create returns for the shareholders continuously. 2. 實質性突破現有新興業務，實現平衡發展 本集團將對現有的新興業務繼續投放資源， 進一步拓寬及優化銷售渠道，實現相關產品 銷售的迅速提升。同時，本集團將繼續探索 光學新興應用，尤其是在移動終端的創新型 光學應用方面，以自我開發與合作開發相結 合的方式，確定重點的新興業務，實現從綜 合光學產品製造商向智能光學系統方案解決 商的轉變。另外，本集團將密切關注企業消 費領域的發展動態，這有助於本集團抓住生 產方式、產業形態變化所帶來的商業機會， 在細分領域取得突破，實現由儀器產品製造 商向系統方案集成商的轉變。這都有利於本 集團中長期的可持續發展。 3. 繼續提升管理績效，推動管理創新 本集團將繼續強化管理職能、完善績效考核 體系、加強財務管理能力以及進一步推進以 「自動化」為核心的工藝技術革新、企業文化 創新和管理模式創新，以利於本集團綜合調 整及利用資源，將管理創新進行得更加靈活 深入。在未來幾年，本集團將繼續憑藉所立 足的光電產業廣闊的發展前景，以及作為光 學專家在行業中的良好地位，持續創新，堅 持「名配角」戰略並為全球頂尖的高新技術企 業提供更多的產品與服務，從而實現企業的 成長與價值的提升，不斷為股東創造回報。