Interim Report 2013

Sunny Optical Technology (Group) Company Limited Interim Report 2013 2 Management Discussion and Analysis 管理層討論與分析 業務回顧 二零一三年上半年，受全球經濟低迷和中國政府 宏觀經濟調控的影響，國內經濟增長明顯放緩。 各行業面臨前所未有的挑戰。然而，消費電子行 業仍展現出良好的發展態勢。其中智能手機與平 板電腦都實現了較好的發展。受惠於此，加上集 團對資源的有效整合，本集團的多項業務發展取 得良好成果。 於回顧期內，智能手機市場的迅速發展依然令 人矚目。二零一三年上半年全球智能手機出貨 量 達 約 453,200,000 部（資 料 來 源： 互 聯 網 數 據中心），其中國內品牌智能手機出貨量約為 115,000,000 部（資料來源：塞諾╱華強電子產 業研究所）。 本集團將在戰略轉型的道路上加速前進，持續加 強產品及技術研發，提升國際競爭力與國際市場 開拓能力。於回顧期內，各項舉措取得良好成 效。本集團兩大事業──光電產品及光學儀器整 體運營良好，並錄得令人滿意的增長。雖然光學 零件事業的收入錄得負增長，但其中車載鏡頭 業務發展迅速。而且，數碼相機相關產品生產線 搬遷計劃進展順利；美國加利福尼亞州的附屬公 司，其業務發展良好，並有具體新項目已開始導 入量產。本集團亦在韓國增派技術人員為當地客 戶提供更優質與及時的服務，並取得良好進展。 特別在二零一三年六月份，本集團已開始為韓國 某重要客戶進行手機鏡頭的量產。 於回顧期內，本集團為持續加強其研發能力，加 大了研發投入，鞏固了原有產品在行業中的技術 領先地位。尤其是，三大事業分別對各自的原有 產品進行了升級研發，同時，工藝技術水平也得 到良好提升，尤其是自動化制程的推進進展順 利。本集團新興業務發展良好，智能手機相關事 業亦發展迅速。於光學零件事業方面，八百萬像 素手機鏡頭已開始量產；千萬級像素及以上的手 機鏡頭正在積極研發與試製過程中；二零一三年 二季度，本集團已開始為日系汽車部件供應商量 BUSINESS REVIEW In the first half of 2013, influenced by the bleak global economy and macroeconomic control policies adopted by the PRC government, the domestic economic growth experienced a notable slowdown. All industries were facing unprecedented challenges, but consumer electronic industry remained a sound trend for development. The growth of smartphone and tablet PC accomplished better achievements. Benefited from that, coupled with effective integration of the resources, the Group attained outstanding results from the development of various business segments. During the period under review, the rapid development of smartphone market was still remarkable. The global smartphone shipment volume in the first half of 2013 amounted to approximately 453.2 million units (Source: Internet Data Center), in which the domestic branded smartphone shipment volume was approximately 115.0 million units (Source: Cenotec/HQ Research). The Group will speed up its strategic transformation, continue to strengthen R&D on products and technologies, and enhance competitiveness and market penetration globally. During the period under review, the Group’s measures have successfully achieved favorable results. Two major business segments of the Group, namely optoelectronic products and optical instruments, performed well and recorded satisfactory growth. Though the revenue of optical components business segment recorded a decrease, its vehicle lens sets business was in a rapid rising trend. Furthermore, the relocation of production lines of digital camera related products has been proceeding smoothly, while the business of the subsidiary in California, the U.S., has been developing satisfactorily and a new project there has commenced mass production. Additional technicians were also deployed by the Group in Korea to provide local customers with more premium and timely services, which showed solid progress. In particular, the Group commenced mass production of handset lens sets for an important customer in Korea as from June of 2013. During the period under review, the Group increased its investment in R&D and consolidated the technical leadership of its existing products in the respective fields, aiming to constantly strengthen its R&D capabilities. In particular, all the three major business segments conducted an upgrading R&D on their respective existing products. Meanwhile, the improvements have been seen in the processing technology, especially, the automation process has been propelled smoothly. The development of the Group’s emerging businesses was favorable, and the growth in businesses associated with smartphones was rather rapid. For optical components