Annual Report 2009

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Annual Report 2009 年報 10 Management Discussion and Analysis 管理層討論與分析 The Group will closely observe the developments in the market and adopt effective and appropriate strategies in a timely manner so as to enhance the quality and profile of products, technologies, services and the enterprise value. Business Review For the year under review, the global economy was sluggish in the first half of the year due to the financial crisis. Against the adverse operational environment, the Group implemented a number of measures with an aim to maintain its profitability at certain level during the period, including aggressive expansion of customer base and tightening internal cost control. First half of the year was the most difficult period the Group ever experienced since its inception. However, driven by recovery of macro economy and coupled with improvement in the internal control measures including “Lean Production” promotion in the second half of the year, the Group’s performance showed a strong rebound and recorded a profit growth for the whole year. In 2009, the Group’s revenue was approximately RMB1,309.6 million, representing an increase of approximately 3.4% as compared with the previous year. The increase was mainly due to the strong growth in the optical components business. The Group will grasp various opportunities with an aim to maintain the growth trend in the coming years. Specific strategies are detailed in the section “Outlook and Future Strategies”. 集團將緊密觀察市場動態，及時有效地採取應對 策略，致力提升產品、技術、服務質量水平及企 業價值。 業務回顧 回顧年內，受金融危機的影響，全球於上半年的 經濟增速顯著放緩。面對經營環境的不佳，本集 團於期內已落實執行多項開源節流措施，積極開 拓客源，加強內部成本管控，以保持一定的盈利 水準。集團在上半年成為有史以來最困難的一個 階段，下半年在宏觀經濟企穩回升的帶動下，加 上「精益生產」等內部管理的提升，業績出現明 顯回升，令本集團整年業績穩中有升。 二零零九年集團實現銷售收入約為人民幣 1,309,600,000 元，較去年上升約 3.4% 。其主要 原因為光學零件業務增長強勁。集團將緊握各種 商機，力爭在新的一年再度實現增長，具體策略 詳見「展望及未來策略」一節。