Convenience Retail Asia Limited
(Incorporated in the Cayman Islands with limited liability)

Corporate Profile       

Convenience Retail Asia Limited (CRA) is one of the retail companies of the Fung Group (, operating over 170 retail stores under the Saint Honore Cake Shop, Mon cher and Zoff brands in Hong Kong, Macau, Guangzhou and Singapore and is expanding to the Greater Bay Area.

Saint Honore Cake Shop is a well-established bakery chain and a household name in Hong Kong, Macau and Guangzhou, offering great potential for further business expansion in the Greater Bay Area.

In 2017, CRA obtained the franchise of Japan's leading fast-fashion eyewear chain Zoff for Hong Kong, Macau and Southern China.

In September 2020, CRA obtained the franchise license to operate Patisserie Mon cher - one of Japan's most popular patisserie and cake brands - best known for its Dojima cream rolls and opened its first location in the Sogo Department store in Causeway Bay.

In January 2024, CRA expanded its footprint to Singapore with the acquisition of Zoff Singapore.

With over 3,000 employees, CRA is dedicated to providing quality customer service, supported by an innovative company culture and consumer proposition of "Always Something New" as demonstrated through new product development, exclusive convenient services and creative promotions.

CRA has a strong and well-established digital customer loyalty program for each of its brand, with the strategy of regular engagement with its loyal members via its online app through digital tools such as e-stamps, e-coupons and e-lucky-draws, offering them exclusive special offers, enticing the members to return to shop in the stores and enjoys the benefits.

Looking to the future, CRA will focus on its strategic transformation as a leading high-quality specialty retailer with a sharpened focus on its bakery and eyewear businesses in Hong Kong and the Greater Bay Area.

Leveraging its strong retailing knowledge, operational and service excellence and proven online-to-offline omnichannel business models, CRA is committed to becoming the preferred brand in its market sectors and achieving sustainable long-term growth.

updated 27th February, 2024

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