Annual Report 2025

28 Transport International Holdings Limited 2025 Annual Report BUSINESS REVIEW New Fare Adjustment KMB adjusted its fares with effect from 5 January 2025. As approved by the Chief Executive in Council, KMB fares increased by an overall actual weighted average rate of 4.3% after a 0.9 percentage point mitigation effect by its Franchised Bus Toll Exemption Fund, resulting in an average fare increase of HK$0.3 per journey. Value-for-Money Services KMB Monthly Pass KMB continues to enhance its service by providing affordable and convenient journeys for passengers through the Monthly Pass Scheme (the “Pass”), the first monthly pass for franchised buses in Hong Kong. Since 2023, the Pass has extended its coverage to over 450 KMB regular, overnight and racecourse routes, along with LWB's E-, N-, S-, R- and X-routes. In 2025, Pass holders could take up to ten rides per day on KMB and LWB buses for HK$834, plus two additional trips on Route B1, and enjoy a 73% fare discount on KMB’s Open-top Bus Route HK1, as well as on LWB’s A- and NA-routes. To further enhance the value of the Pass, KMB has rolled out additional exclusive privileges for Monthly Pass holders through various programmes: The “Fare-for-Upgraded Journey” campaign offers discounted fares for KMB Monthly Pass holders travelling on the New Long-haul Bus Routes P960 and P968; With each purchase of the Pass, passengers can earn points equivalent to the price of the Pass towards redeemable KMB gifts and eCoins under the KMB and LWB membership scheme, club1933; and A manned hotline with human operators available to assist Pass holders and enhance their travel experience. To ease the financial burden on student passengers, KMB launched two rounds of Buy-2-Get-1-Free promotion scheme, running from February to June and September to November 2025. Passengers who purchased a KMB Monthly Pass for three consecutive months were entitled to an Octopus dollar rebate equivalent to the price of one Pass. The scheme was welcomed by student passengers. To provide students with more transport information for the new academic year, information booths were set up on the campuses of several tertiary institutions in September and October. Passenger Rewards In collaboration with several corporations, KMB organised Free Ride Days on specific routes and dates, offering passengers unlimited complimentary rides. The “Free Ride Days for Kids” programme was brought back in 2025 to inspire children to explore the city and enjoy precious family moments during the summer holidays. Children could enjoy free rides on over 480 KMB and LWB routes on ten consecutive Sundays and public holidays. KMB and LWB continued to offer rewards through club1933, a membership scheme based on the principle of "the more you ride, the more rewards you earn". Passengers can join via APP1933 and earn points for riding KMB and LWB buses or playing online mini-games. Points can be exchanged for eCoins to pay for bus fares or redeemed for gifts during specified promotional periods. Furthermore, club1933 members are invited to exclusive events and offered special discounts: "Interchange and Earn eCoins" in April 2025: club1933 members could earn two eCoins when taking Routes 960, 961 or 968 series and interchanging to other KMB routes at Tuen Mun Road or Tai Lam Tunnel BBIs, or vice versa; and "KMB Cross-Harbour Journey Rebate" in June 2025: club1933 members could earn up to ten eCoins for each eligible cross-harbour ride on KMB Cross-Harbour Tunnel Routes. The popular “Free Ride Days for Kids” campaign made a successful comeback last summer. On Sundays and public holidays, children were offered free rides on more than 480 KMB and LWB bus routes, encouraging them to explore the city while spending quality time with their families