Annual Report 2020

2020 Annual Report Transport International Holdings Limited 81 KMB runs pop-up stores at different shopping malls and has a Shop1933 at Manhattan Mid-town to interact with the public Engaging the Public In 2020, a number of events were organised to interact with the public we serve: In January, KMB operated three Lunar New Year stalls at Tai Po Mega Mall, Tseung Kwan O East Point City and Tai Po Lam Tsuen; In October and November, KMB ran pop-up stores at Sham Shui Po V walk and Tseung Kwan O East Point City. The stores allowed the public to understand more about KMB’s services, showcasing bus models and providing various games and photo opportunities related to bus services; and KMB and LWB held a total of 12 Passenger Liaison Group meetings at bus termini across their operating areas to collect customer views on a variety of issues, including interchange schemes, environment-friendly buses, passenger facilities and network connectivity. Media and Online Communication In 2020, we invited the media to our events to strengthen communication and made increasing use of social media platforms such as Facebook and Instagram to publicise KMB and LWB-related information. Our interaction with netizens included a number of cross-media activities. These activities proved popular, as the number of fans of our Facebook page grew from over 151,000 in January to over 170,000 at the end of December. Likewise, the KMB Instagram account had reached more than 230,000 netizens since it launched. Firm in the belief that social media platforms constitute a major communication means between the public and the Group, we will continue to make good use of online communication platforms to strengthen its ties with the public. The following activities were organised via online social media platforms: Throughout the year, KMB Facebook has promoted different events with images, GIFs and videos, especially for safety measures against COVID-19 and bus services; and In December, KMB organised Christmas give-away events to KMB fans through Facebook and Instagram.