Annual Report 2019

069 Transport International Holdings Limited 2019 Annual Report Sustainability Report Engaging Stakeholders Engaging the Public In 2019, a number of events were organised to interact with the public we serve: From 30 January to 5 February, KMB operated six stalls at Lunar New Year Fairs in Victoria Park, Fa Hui Park, Morse Park, Sha Tin and Yuen Long; From January to December, KMB ran pop-up stores at different shopping malls in Hong Kong, including Tuen Mun Chelsea Heights (January), Yuen Long YOHO Mall (April), Tuen Mun V city (May), San Po Kong Mikiki (June), Tai Kok Tsui Olympian City (July-August), Yuen Long Plaza (October), Tsuen Wan Citywalk (November) and Tseung Kwan O East Point City (December). The stores allowed the public to understand more about the KMB’s services, showcasing bus models and providing various games and activities related to bus services; On 27 April, KMB organised a “Road Safety Carnival” in Tsim Sha Tsui to promote road safety to the public; Between 14 and 16 June, KMB organised a booth at the Hong Kong Toy Festival and between 17 and 23 July, KMB organised a booth at the Hong Kong Book Fair at the Hong Kong Convention and Exhibition Centre in Wan Chai; and KMB and LWB held a total of 12 Passenger Liaison Group meetings at bus termini across their operating areas to collect customer views on a variety of issues, including interchange schemes, environment-friendly buses, passenger facilities and network connectivity. Media and Online Communication In 2019, we invited the media to our events to strengthen communications and made increasing use of social media platforms such as Facebook and Instagram to publicise KMB and LWB-related information. Our interaction with netizens included a number of cross-media activities. These activities proved popular, as the number of fans of our Facebook page grew from over 81,000 in January exceeded to over 151,000 at the end of December. Likewise, the KMB Instagram account had reached more than 200,000 netizens by the end of 2019. Firm in the belief that social media platforms constitute a major communication means between the public and the Group, we will continue to make good use of online communication platforms to strengthen its ties with the public. The following activities were organised via online social media platforms: Throughout the year, KMB Facebook has promoted different events with images, GIFs and videos, especially safety promotions and recruitment; In February and April, KMB Facebook page organised give-a- way events to KMB fans; In March, KMB Facebook introduced the brand new Volvo B8TL bus model; and From June, KMB Facebook page was an effective channel for special bus service announcements. KMB hosted pop-up stores at different sites to interact with the pubic