Interim Report 2022

28 Sunny Optical Technology (Group) Company Limited • INTERIM REPORT 2022 Management Discussion and Analysis 管理層討論與分析 OUTLOOK AND FUTURE STRATEGIES Looking forward, it is foreseeable that the global economic recovery might still face difficulties, and the international environment will be intricate and complicated, hence the consumer demand will be likely to remain weak. The development of relevant industries is not optimistic and enterprises will still face huge pressures on the operation. However, as digital economy and green economy gradually become the main engines to the global economic growth, they will bring new growth potentials and development opportunities to the optoelectronic industry. The rapid development of autonomous driving will promote the adoption of multi-sensor and huge market potentials will be appeared in VR/AR, robotic vision and other emerging industries. As such, short-term pressure also serves as the driving force. The Group will continuously advance the corporate growth and the value enhancement and create more returns to Shareholders through the below strategies set out below. 1. T o s t r e ng t h e n a nd e x p a nd t h e e x i s t i ng advantageous businesses, further expand the market share • Continue to advance the R&D and self-production of new technologies and key components, strengthen the application of new processes and new technologies in the manufacturing of products and improve the first pass yield rate, product quality and the consistency of quality; • Speed up the development and iteration of new-specification and high-specification products, attract and guide customers’ demands; and • Continue to lower the product cost and achieve rapid, low- cost and high-quality delivery. 展望及未來策略 展望未來，全球經濟復蘇預計仍將困難重重， 國際環境錯綜複雜，故消費需求恐將持續低 迷，相關產業發展不容樂觀，企業經營仍面對 巨大壓力。然而，隨着數字經濟、綠色經濟逐 漸成為全球經濟增長的主引擎，光電產業將看 到新的增長空間和發展機會。自動駕駛快速發 展促進了多傳感器的搭載， VR/AR 、機器人視 覺等新興行業市場空間巨大。因此，短期的壓 力也是動力，本集團將通過以下策略，持續推 動企業的成長與價值的提升，為股東創造更多 的回報。 1 、做強、做大現有優勢業務，進一步 提升市場佔有率 • 持續推進新技術和關鍵部件的研發和 自製，並加強新工藝、新技術在產品 製造中的應用，提高直行率、產品品 質和品質的一致性； • 加快新規格、高規格產品的開發迭 代，吸引、引導客戶的需求；及 • 持續降低產品成本，實現快速、低成 本、高品質交付。