Interim Report 2022

03 舜宇光學科技（集團）有限公司 • 2022 中報 Management Discussion and Analysis 管理層討論與分析 MARKET REVIEW Looking back to the first half of 2022, the global economic environment was challenging and harsh. On the one hand, the global economic condition and global energy and food supply were severely hit by the Russia-Ukraine conflict, which began in late February. Global stagflation risk dramatically increased, and international financial market was highly volatile. Global geopolitical landscape change also accelerated. On the other hand, the resurgence of coronavirus disease 2019 (“ COVID-19 ”) brought about lingering negative effects on the global economy, and significantly impacted both supply and demand. In the People’s Republic of China (the “ PRC ” or “ China ”), as the pandemic situation had gradually improved and controlled since May 2022, the government has implemented a series of incentive policies to stabilize the macroeconomy and facilitate the gradual resumption of work and production and the reopening of business, which speeded up the general recovery of the domestic economy. In the smartphone market, consumers’ willingness and demand for new smartphones remained low in light of the resurgence of the pandemic. According to the latest report issued by International Data Corporation (“ IDC ”), a market survey agency, the global shipment volume of smartphones in the first half of 2022 was approximately 600,100,000 units, representing a decrease of approximately 8.8% as compared to the corresponding period of last year. In general, the smartphone market, accompanied by intensified competition, has been saturated for a long time. In light of the above situation, smartphone brand manufacturers have been lowering their market expectation and downgrading specification and configuration of smartphones, which put key component suppliers under considerable price pressure in the near term. In the post-smartphone market era, how to differentiate itself and regain the favor of consumers would be a common challenge faced by various smartphone brand manufacturers. To break the bottleneck in the industry, smartphone brand manufacturers focused on improving their innovative performances and seizing the high-end market, while improving photo and video shooting performances were one of the most important directions for smartphone innovation. Major smartphone brand manufacturers are bound to increase investment in cameras in future product development and continuously optimising the products’ performance, thus improving market competitiveness. 市場回顧 回顧二零二二年上半年，國際經濟環境充滿嚴 峻挑戰。一方面，二月底以來的俄烏危機對全 球經濟狀況和全球能源及糧食供給等帶來巨大 衝擊。全球滯脹風險顯著增大，國際金融市場 大幅震蕩，全球地緣政治格局加速改變。另一 方面，二零一九冠狀病毒病（「 COVID-19 」）所 帶來的疫情反覆多變，對全球經濟的負面影響 尚未完全解除，且對供需兩端造成較大衝擊。 而在中華人民共和國（「 中國 」），自二零二二年 五月份疫情緩和且受控以來，政府採取了一系 列激勵性政策措施穩定宏觀經濟大盤，加快推 動復工複產、複商複市，中國經濟總體恢復有 所加快。 在智能手機市場，受疫情反覆影響，消費者 換機意願及需求持續低迷。根據市場調研機 構國際數據公司 ( 「 I DC 」 ) 發佈的最新報告顯 示，二零二二年上半年全球智能手機出貨量約 600,100,000 部，較去年同期下降約 8.8% 。總 體而言，智能手機早已進入存量市場，競爭激 烈。在此市場環境下，智能手機品牌廠商紛紛 調低市場預期，並對智能手機進行降規降配， 這在短期內給關鍵零部件供應商帶來了較大的 價格壓力。進入後智能手機市場時代，如何通 過差異化競爭來重新獲得消費者的青睞是各家 智能手機品牌廠商所面臨的挑戰。在尋求突圍 行業瓶頸過程中，智能手機品牌廠商以提升產 品創新型性能、衝擊高端市場為發力點，而攝 影與攝像正是智能手機最重要的創新方向之 一。各大智能手機品牌廠商勢必會在未來的新 產品中加大對攝像頭的相關投入，持續優化產 品性能，進而提高市場競爭力。