Interim Report 2021

Sunny Optical Technology (Group) Company Limited • INTERIM REPORT 2021 32 Management Discussion and Analysis 管理層討論與分析 展望及未來策略 展望二零二一年下半年，面對複雜多變的政治 經濟局勢以及日益激烈的市場競爭，本集團仍 面臨諸多挑戰。然而，智能手機行業仍以攝像 頭功能提升作為差異化要點；汽車行業正迎來 「電動化、網聯化、智能化、共享化」的快速 發展，多傳感器融合漸成趨勢；機器人視覺、 AR/VR 等新興行業的蓬勃發展也推動光學產品 的技術創新。本集團密切關注行業及市場趨 勢，提前做好市場佈局，發揮規模、技術、資 源和人才等優勢，在挑戰中抓住發展機遇，以 實現穩健持續的發展。 1 、進一步提升市場競爭力，做強、做 大現有優勢業務 • 致力於新技術的研發和新材料的使 用，加快新產品的開發迭代； • 致力於提升工藝技術，提高直行率及 產品品質，實現快速的高品質交付； 及 • 致力於降低產品成本，注重從產品設 計到交付的全流程成本控制。 OUTLOOK AND FUTURE STRATEGIES Looking forward to the second half of 2021, the Group will remain subject to many challenges in the face of a complex and volatile political and economic situation as well as increasing market competition. Nevertheless, the improvement of camera functions remains the key product differentiation in the smartphone industry. The rapid development of “electrified, connected, intelligent, shared” of the automobiles emerges in the automotive industry, and the integration of multi-sensor is becoming a trend. Technological innovation in optical products has also been driven by the booming development of robot vision, AR/VR and other emerging industries. The Group will pay close attention to the industry and market trends, make a good market deployment in advance, take the advantages of scale, technology, resources and talents, and seize development opportunities amidst challenges to achieve steady and sustainable development. 1. Further enhance the market competitiveness, strengthen and expand the existing advantageous businesses • Devote in the R&D of new technologies and the use of new materials, speed up the development and upgrade of new products; • Commit to enhancing the process and technology; improve the rolled throughout yield rate and product quality, realize speedy delivery with high quality; and • Strive to reduce product costs, pay attention to the cost control throughout the whole process from product design to delivery.