Annual Report 2021

12 Sunny Optical Technology (Group) Company Limited • ANNUAL REPORT 2021 Management Discussion and Analysis 管理層討論與分析 MARKET REVIEW Looking back in 2021, vaccination was actively carried out in various countries and the global economy gradually recovered from the bottom. The COVID-19 still brought continuous pressures on economic recovery. Most countries faced insufficient vaccines distribution, inflation and other major challenges. And the international trade remained intricate and complex. However, with the normalized pandemic prevention and control in the People’s Republic of China (the “ PRC ” or “ China ”), the domestic economy achieved stable recovery. As a result of the pandemic reoccurrence in certain regions, frequent natural disasters and other various factors, the consumption remained sluggish. Smartphones, as optional consumer goods, were significantly affected by the power and willingness of consumption. According to the study and statistics carried out by a market analyst firm, International Data Corporation (“ IDC ”), the global shipment volume of smartphones in 2021 was approximately 1,350,000,000 units, representing an increase of approximately 5.7% as compared to that of 2020. Meanwhile, the reshaping of the smartphone market landscape due to the Sino-U.S. trading friction also intensified the competition among the smartphone brand manufacturers. To stand out from the competition, the smartphone brand manufacturers still strived to promote the upgrade in specification of smartphone cameras, such as ultra-high resolution, large image size, dual optical image stabilization (“ OIS ”) and continuous optical zoom. Nevertheless, it is regrettable that the public tend to buy mid- to low-end models as a result of the weak consumer demand. Camera suppliers were under significant price pressures due to the weak upgrade in specification of smartphone cameras. Leveraging on its strong optical R&D and process and technological capabilities, diversified product layout and leading scale advantages in the industry, the Group carried out in-depth cooperation with global smartphone brand manufacturers and provided customers with competitive optical-related products. 市場回顧 回顧二零二一年，各國積極開展疫苗接種，全 球經濟逐漸從底部恢復，但 COVID-19 仍持續 為經濟復蘇帶來重重壓力，多數國家面臨疫苗 分配不足、通貨膨脹等巨大挑戰，國際貿易形 勢錯綜複雜。而在中華人民共和國（「 中國 」）， 隨著疫情防控進入常態化階段，國內經濟穩定 回升，但受疫情在局部地區不斷反覆及自然災 害頻發等多重因素影響，消費依然疲弱。 智能手機作為可選消費，受消費能力與消費意 願影響較為明顯。根據市場調研機構國際數據 公司（「 IDC 」）的研究與統計，二零二一年全球 智能手機的出貨量約為 1,350,000,000 部，僅 較二零二零年增長約 5.7% 。同時，中美貿易摩 擦帶來的智能手機市場格局的重塑也加劇了各 大智能手機品牌廠商之間的競爭。為了從競爭 中脫穎而出，各大智能手機品牌廠商仍努力嘗 試推動攝像頭規格的升級，如超高像素、大像 面、雙光學防抖（「 OIS 」）、連續光學變焦等。 然而遺憾的是，受消費需求不足的影響，大眾 更趨向購買中低端機型，攝像頭規格升級乏 力，攝像頭供應商亦面臨較大的價格壓力。憑 藉強大的光學研發及工藝技術能力、豐富的產 品佈局及行業領先的規模優勢，本集團與全球 各大智能手機品牌廠商開展深入合作，為客戶 提供具有競爭力的光學相關產品。