Annual Report 2020

Sunny Optical Technology (Group) Company Limited • ANNUAL REPORT 2020 12 Management Discussion and Analysis 管理層討論與分析 市場回顧 回顧二零二零年，突如其來的 COVID-19 重創 全球經濟，生產、消費、投資等經濟活動均處 於歷史低位，宏觀經濟面臨巨大壓力。由於中 華人民共和國（「 中國 」）各級政府對於疫情的 重視及有效的防控措施，中國企業率先開始復 工復產，且全年國內生產總值實現正增長，中 國的社會治理能力令全球矚目。但國際形勢的 變化與中美貿易摩擦又以超出預期的速度改變 了智能手機市場的格局。智能手機終端市場 表現不佳，銷售渠道受阻、供應鏈生產緊張 等因素使得智能手機市場整體出貨量呈現下 跌的狀況。根據市場調研機構 Canalys 發佈的 最新數據顯示，二零二零年全球智能手機的出 貨量約 1,264,700,000 部，較二零一九年下降 約 7.5% 。嚴峻的市場行情讓智能手機品牌廠 商之間的競爭越發激烈。然而，即使遭遇市場 寒冬，智能手機品牌廠商依然熱情高漲、迎難 而上。二零二零年，雖然智能手機攝像頭規格 整體出現降規降配現象，但為了實現機型銷量 突破，不斷提升市場份額，行業知名的智能手 機品牌廠商仍尋找具有新規格的攝像頭以謀求 性能差異化的競爭優勢，如超高像素、超大像 面、超大光圈、超廣角、超小型化、高變倍光 學變焦、光學防抖等以進一步提高用戶體驗。 憑藉市場驅動的技術創新，本集團為新產品研 發積極投入資源，與主流智能手機品牌廠商展 開深度合作，進一步發揮並鞏固自身在光學相 關行業中的領先技術優勢。 MARKET REVIEW Looking back in 2020, the sudden occurrence of COVID-19 severely affected the global economy and the economic activities of production, consumption, investments are all at a historical low, with the macro- economy facing tremendous pressure. As governments at all levels of the People’s Republic of China (the “ PRC ”) paid great attention to the pandemic and took effective prevention and control measures, the enterprises in the PRC took the lead to resume work and production, and the annual gross domestic product achieved positive growth. The social governance capabilities in the PRC attracted global attention. However, the changes in the international situation and the Sino-U.S. trading friction have changed faster than expected, leading to changes in the layout of the smartphone market. The performance of the terminal smartphone market is unfavourable, with the sales channels being blocked and the tension in the supply chain production, all of which had caused a decrease in the overall shipment volume in the smartphone market. According to the latest data issued by a market analyst firm, Canalys, the global shipment volume of smartphones in 2020 was approximately 1,264,700,000 units, representing a decrease of approximately 7.5% compared to that of 2019. The stringent market conditions led to more intense competition among the smartphone brand manufacturers. Nevertheless, despite being in the cold winter of the market, the smartphone brand manufacturers were still in high sentiment and dedicated to tackling the challenge ahead. In 2020, although the downgraded specification of smartphone cameras presented, in order to achieve breakthroughs in model sales and continue to increase market share, various well-known smartphone brand manufacturers were still looking for cameras with new specifications to increase competitive advantages via differentiated performance, such as ultra-high resolution, ultra-large image size, ultra-large aperture, ultra-wide angle, ultra-miniaturization, high time optical zoom, optical image stabilization in a bid to improve user experiences. Relying on the market-driven technological innovation, the Group actively invested in R&D of new products, and conducted in-depth cooperation with mainstream smartphone brand manufacturers to further develop and consolidate its leading technological advantages in the optical-related industries.