Interim Report 2019

2 Sunny Optical Technology (Group) Company Limited INTERIM REPORT 2019 Management Discussion and Analysis 管理層討論與分析 業務回顧 回顧二零一九年上半年，全球經濟增長大幅放 緩，中國經濟雖然總體穩中有進，但在面臨複雜 多變的外部環境，特別是中美貿易局勢反復的不 利因素下，經濟下行的壓力有所上升。消費類電 子市場整體疲軟，其中智能手機市場因缺少明顯 的刺激增長因素，總體銷量依然低迷。但令人欣 喜的是，中國幾大本土智能手機品牌廠商適時抓 住機遇，不斷加大技術創新力度，加快產品升級 速度，尋求產品的差異化和個性化來迎合消費者 需求，並進行全球化的渠道拓展，成功搶佔了部 分中高端市場，市場地位得到進一步提升。另一 方面，隨着諸多國家和地區不斷推動先進駕駛輔 助系統（「 ADAS 」）乃至自動駕駛商業化的普及以 及全球智能網聯技術的發展，作為車載成像和傳 感系統重要零部件之一的車載攝像頭仍保持快速 增長的勢頭。總體而言，儘管面臨諸多挑戰，本 集團仍然憑藉技術上的先發優勢及較強的綜合競 爭實力，持續保持行業龍頭地位，整體業績表現 穩健。 BUSINESS REVIEW Looking back to the first half of 2019, the global economic growth slowed down dramatically. Although China’s economy has made steady progress, the downward pressure increased in face of the complex and changing external environment, especially the uncertainties surrounding the Sino-US trade dispute. The entire consumer electronics market was weak. In particular, the overall sales volume of the smartphone market was still in a slump due to the lack of clear stimulators. However, it was gratifying to note that several major local smartphone brand manufacturers in China had seized opportunities to boost technological innovation, accelerate product upgrade and seek product differentiation and customisation to cater for the needs of consumers, and carried out global channel expansion. Thus, they captured part of the mid- to high-end market successfully and further enhanced their market positions. Meanwhile, as many countries and regions continued to promote the commercialisation of advanced driver assistance systems (“ ADAS ”) and even autonomous driving and along with the development of global intelligent networking technologies, the vehicle cameras, as one of the important components of vehicle imaging and sensing systems, maintained a strong momentum for rapid growth. In general, in spite of the challenges, the Group maintained its leading position in the industry and realised a stable growth of its overall performance by leveraging on its technical first mover advantage and strong comprehensive competitive strength.