Interim Report 2019

舜宇光學科技（集團）有限公司 2019 中期報告 29 Management Discussion and Analysis 管理層討論與分析 3. 降低經營成本，提高綜合競爭實力 即使是高科技產品，能溢價銷售的時間也越 來越短，在競爭中取勝的決定因素依然是性 價比。因此，降低成本須貫穿於本集團經營 的每一個環節。除了加強原材料成本的管控 之外，在符合市場和客戶需求的前提下，新 產品在研發階段就必須考慮產品成本，以避 免技術附加值被高成本所抵消。此外，新工 藝技術的研發也必須圍繞提高製造效率、提 升產品品質及改善良品率而展開。 為提升供應鏈優勢，本集團須進一步強化供 應鏈管理和優化供應商及供應渠道。同時， 本集團將繼續提升技術營銷和價值營銷的能 力，簡化及規範管理流程，健全管理制度， 以提高管理效率。 3. Reduce operating costs and improve overall competitive strength Even for Hi-Tech products, the period during which sales can be made at a premium is getting shorter and shorter, and the cost-effectiveness is still the determinant factor to win in the competition. Therefore, the cost reduction must be carried out in every step of the Group’s operations. Other than the control of the raw materials costs, the new product costs must be must be taken into consideration since the R&D stage based on the demand from the market and customers, which can avoid the erosion of the value added to the technology by the high cost. Besides, the R&D of new process technologies must be focused on improving manufacturing efficiency, product quality and yield rates. In order to enhance the advantages on supply chain, the Group must further strengthen the management of the supply chain and optimise the suppliers and channels. At the same time, the Group will continue to enhance the technical marketing and value marketing capabilities, simplify and standardise the management process and improve the management system to increase the management efficiency.