Interim Report 2017

Sunny Optical Technology (Group) Company Limited INTERIM REPORT 2017 2 Management Discussion and Analysis 管理層討論與分析 業務回顧 回顧二零一七年上半年，世界經濟發展出現向好 勢頭，全球經濟復甦的速度與廣度為近年來最 佳，但各種不確定性和風險依然存在。全球智能 手機行業延續去年總體增速趨緩的態勢。中國智 能手機市場雖然仍為最大的市場，但因需求飽 和，今年上半年的出貨量較去年同期不增反減， 且競爭亦變得更加激烈。為數不多的幾家中國本 土智能手機廠商憑藉技術優勢、渠道優勢及行之 有效的市場策略，成功搶佔包括傳統國際品牌在 內的市場份額，繼續改寫行業格局。此外，中國 智能手機品牌在印度、中東等新興市場快速崛 起。另一方面，隨著車載物聯網的發展和法律法 規在全球的普及與推行，車載鏡頭作為車載成像 系統及智能駕駛輔助系統（「 ADAS 」）的重要零部 件，其全球市場持續高速增長，發展勢頭迅猛。 總體而言，儘管外部環境複雜多變，本集團卻憑 藉出色的綜合競爭能力，穩固了行業龍頭的地 位，令整體業績大幅增長。 於二零一七年上半年，全球智能手機出貨量達到 689,000,000 部（來源：國際數據公司「 IDC 」）， 中國智能手機市場出貨量為 215,900,000 部（來 源： IDC ） 。智能手機在經歷了普及之後，差異化 的功能已經成為換機需求的主要驅動力。因此， 各大智能手機品牌商除了在傳統地對前後攝像頭 進行像素升級以外，還不斷加入更為複雜的新規 格，如雙攝像頭、超薄、廣角、大光圈、生物識 別和增強現實（「 AR 」）等來滿足客戶的需求。此 外，隨著新材料、處理器及顯示屏技術的進一步 發展，智能手機將具備更多更新的屬性，這也會 大大提高用戶的體驗。作為全球領先的手機鏡頭 和手機照相模組供應商，本集團因此受惠。 BUSINESS REVIEW Looking back to the first half of 2017, the global economy showed a positive development momentum and the recovery speed and range were optimal in recent years. However, there were still some uncertainties and risks. Global smartphone industry maintained its overall slow growth trend continued from last year. Although the smartphone market in China remains the largest market, the shipment volume in the first half of this year was lower than that in the same period of last year due to the saturated demands, and competition became much fiercer. Only a handful of Chinese domestic smartphone manufacturers gained market shares successfully including traditional international brands with their technology advantages, channel advantages and effective marketing strategies, and continued to change the industry structure. In addition, Chinese smartphone brands rose quickly in emerging markets such as India and the Middle East. On the other hand, with the development of vehicle internet of things and the international popularisation and promotion of laws and regulations, the vehicle lens sets, as important components of vehicle imaging systems and advanced driver assistance systems (“ ADAS ”), realised quick development in global market and maintained a high growth momentum. Overall, in spite of the complex and changing external environment, the Group consolidated its leading position in the industry and realised huge growth of overall performance with its excellent competitiveness. During the first half of 2017, the global smartphone shipment volume reached 689.0 million units (source: International Data Corporation (“ IDC ”)), while the smartphone shipment volume in China amounted to 215.9 million units (source: IDC ). Following the popularisation of smartphones, the different functions have become the main driver of replacement demand for new phones. Therefore, in addition to further increasing the resolution of the front and rear cameras, more complicated specifications such as dual-camera, ultra-thin, wide angle, large aperture, biological recognition and augmented reality (“ AR ”) are also added by smartphone manufacturers to meet customers’ demands. In addition, with the further development of new materials, processors and display screen technology, smartphones will have more new attributes that will greatly improve the user experiences. The Group, as a leading supplier of handset lens sets and handset camera modules in the world, will definitely benefit from such development.