Interim Report 2017

Sunny Optical Technology (Group) Company Limited INTERIM REPORT 2017 4 Management Discussion and Analysis 管理層討論與分析 至 於 本 集 團 所 及 的 其 他 領 域， 包 括 無 人 機 （「 UAV 」）、 AR ╱虛擬現實（「 VR 」）、 3D 等其他 各種新興領域，雖然目前都還處於發展的早期階 段，但是未來的發展潛力巨大。尤其是 VR 技術熱 潮，繼二零一六年全球進入 VR 元年，二零一七年 VR 技術延續熱度朝向各領域的商業應用，且由硬 體設備轉向軟體內容應用。據市場調研機構 Super Data 最新的預測， VR 的總目標市場規模將由去年 的 18 億美元成長到今年的 49 億美元，於二零二零 年， VR 市場將會有 377 億美元（比二零一六年增 長 20 倍）。憑藉卓越的研發和技術創新能力及提 前佈局的優勢，本集團的產品和服務獲得了全球 頂尖高科技公司的青睞，這為本集團帶來了許多 寶貴的合作機會，並創造了一定的經濟效益，為 本集團的中長期發展奠定了堅實的基礎。 於回顧期內，面對日益激烈的市場競爭，本集團 高瞻遠矚並準確把握市場機遇，不斷開拓創新， 提高效率，優化產品組合，發揮各項優勢，提升 了本集團的綜合競爭實力。一方面，本集團持續 加強其研發能力，加大研發投入，並對其三大主 要事業的現有產品進行了研發升級，工藝技術水 平得到良好提升。另一方面，本集團通過持續推 進和優化自製的自動化設備和生產線，不斷提高 生產效率和產品質量，獲得了可觀的經濟效益， 更獲得了品牌客戶的認可。這不僅鞏固了本集團 已有的行業領先優勢，更為其未來的可持續發展 奠定了堅實的基礎。此外，本集團積極進行專利 佈局，於二零一七年上半年新增專利 71 項。截至 二零一七年六月三十日止，本集團擁有 482 項已 獲授專利，其中發明專利 108 項，實用新型專利 338 項，外觀設計專利 36 項及 679 項待批核的專 利。 For the other areas in which the Group has been engaging, such as unmanned aerial vehicle (“ UAV ”), AR/virtual reality (“ VR ”), 3D and a various of other emerging fields, although they are still at the early stage of development, there is huge potential for future growth. Especially for the VR technology, the world entered the first year of VR in 2016. In 2017, VR technology continued to be applied in different commercial fields and has changed from hardware oriented to software oriented. According to the latest forecast of Super Data, a market research institution, the total addressable market size of VR will increase to USD4.9 billion this year from USD1.8 billion last year and will reach USD37.7 billion in 2020 (increased by 20 times of 2016). Taking advantage of its outstanding R&D capabilities, technological innovation abilities and the first-mover advantages, the Group’s products and services have gained recognitions from global top-tier hi-tech companies. These brought many valuable cooperation opportunities, which have in turn created considerable economic benefits and laid a solid foundation for the Group’s mid- to long-term development. During the period under review, facing the increasingly fierce market competition, the Group maintained its farsightedness, seized market opportunities, made continuous innovation, improved efficiency, optimised product combination, acted upon its advantages and thereby improved its comprehensive competitiveness. On one hand, the Group continuously enhanced its R&D capabilities, increased its R&D investments and upgraded the existing products of its three major business segments, thereby greatly improving the technology level. On the other hand, the Group promoted and optimised its self-manufactured automation equipment and production lines constantly, thereby improving its production efficiency and product quality, obtained considerable economic benefits and gained recognitions from branded customers. This has not only consolidated the Group’s leading edge, but also laid a solid foundation for its future sustainable development. In addition, the Group has been actively making patent layout with 71 new patents being acquired during the first half of 2017. As of 30 June 2017, the Group had 482 patents, including 108 invention patents, 338 utility model patents and 36 exterior design patents, in addition to other 679 patent applications pending approval.