Interim Report 2016

Sunny Optical Technology (Group) Company Limited INTERIM REPORT 2016 4 Management Discussion and Analysis 管理層討論與分析 光學儀器市場方面，受到全球經濟復蘇緩慢的影 響，工業市場需求不振，特別是歐美客戶的訂單 下降較多。但是，隨著中國製造業轉型升級，「中 國製造」正在加快向「中國智造」轉變，機器視 覺及生產自動化所需的相關機器設備市場需求增 加。此外，中國政府對環境保護、食品安全、教 育等領域持續加大投入。由此可見，中高端的光 學測量儀器及分析儀器在國內市場的發展值得期 待，本集團的光學儀器事業將因此受惠。 至於本集團所及的其他領域，包括數碼化安防、 運動攝像、無人機、虛擬現實 ( 「 VR 」 ) ╱增強現 實 ( 「 AR 」 ) 等市場的商業形態和模式還處於發展初 期階段。然而，不管是傳統的移動終端製造商， 還是高科技互聯網公司，正以巨大的熱情面向智 能家居、工業互聯網、遊戲、物流及其他領域進 行跨界交融。因此，新的商業機會層出不窮，發 展潛力巨大。憑藉卓越的研發和技術創新的能力 及提前佈局的先發優勢，本集團的產品和服務受 到了全球頂尖高科技公司的青睞，獲得了許多寶 貴的合作機會，為公司中長期的發展奠定了良好 的基礎。 For the optical instruments market, as affected by the slow recovery of the global economy, demand in the industrial market remained sluggish. In particular, orders from European and American customers recorded a significant decline. However, on account of China’s effort to promote the transformation and upgrade of its manufacturing industry, there saw an accelerated move from “Made in China” into “intelligently Manufactured in China”, which has translated into increased market demand for instruments and equipment required in machine vision and automatic production. Moreover, the Chinese government continued to increase its investment in environmental protection, food safety, education and other fields. This shows that the mid- to high-end optical measuring instruments and analytical instruments are promising in the domestic market and the Group’s optical instruments business segment will benefit therefore. For other areas in which the Group has been engaged in, such as digital security, action cameras, drones and virtual reality (“ VR ”) / augmented reality (“ AR ”), they are still in the early stage of development in terms of business activities and models. However, both traditional mobile device manufacturers and hi-tech Internet companies are vigorously penetrating into smart home, industry internet, games, logistics and other fields with great enthusiasm. As such, new business opportunities have emerged with huge development potential. Taking advantage of its outstanding R&D capabilities, technological innovation abilities and the first-mover advantage in establishing the market presence, the Group’s products and services have gained recognition from global top-tier hi-tech companies, bringing about many valuable cooperation opportunities, which have in turn established a good foundation for the Company’s mid- to long-term development.