Interim Report 2016

Sunny Optical Technology (Group) Company Limited INTERIM REPORT 2016 2 Management Discussion and Analysis 管理層討論與分析 業務回顧 回顧二零一六年上半年，世界經濟溫和復蘇。美 國、英國及其他發達經濟體經濟復蘇低於預期， 英國脫歐又讓全球經濟復蘇蒙上陰影，主要新興 經濟體下行壓力不減反增，中國還處在結構性調 整過程中。在此困難的背景下，全球智能手機行 業也同樣面臨增速繼續放緩的艱難局面。其中， 作為最大的智能手機市場，中國市場的需求已經 飽和，行業競爭加劇，集中化趨勢明顯，品牌格 局亦發生重大變化。但是，一些擁有技術創新能 力和核心競爭力的本土手機廠商不僅市場份額大 幅提升，而且產品規格更是朝中高端傾斜，成為 帶動存量市場換機需求的主要動力。另一方面， 隨著新法令和法規的相繼出台，部份國家和地區 對行車安全的要求進一步提高。同時，越來越多 的消費者以是否配備智能輔助駕駛系統作為選擇 汽車品牌的重要參考因素之一。車載鏡頭作為倒 車影像和智能輔助駕駛系統的重要零部件，市場 需求持續旺盛，增長迅速。綜上所述，儘管面對 複雜的外部環境和企業自身成長所面臨的各種挑 戰，本集團憑藉技術上的深厚積累，並適時調整 市場策略，令整體業績取得了不錯的增長。 BUSINESS REVIEW Looking back to the first half of 2016, the global economy recovered moderately. The United States (the “ U.S. ”), the United Kingdom (the “ UK ”) and other developed economies experienced a slower-than-expected economic recovery, Brexit cast a shadow over the global economy, major emerging economies even endured a greater downward pressure, and China still proceeded with structural adjustment. Under this complicated backdrop, the global smartphone industry also got trapped in a quagmire of decelerating growth. Among which, China, being the largest smartphone market, has saturated with abundant supply of smartphones which gave rise to keener industrial competition, evident industrial consolidation and remarkable brand reshuffle. However, certain local smartphone manufacturers with technical innovation capability and core competitive edge have not only seized a significant larger market share, but also moved up the technical ladder towards the mid- and high-end products, which have become a major market force to push the replacement of old smartphones with new ones. On the other hand, along with the promulgation of new decrees and regulations, certain countries and regions have further tightened their requirements on traffic safety. At the same time, there are increasing consumers who tend to take whether the smart driver assistance system has been installed as one of the important factors when selecting an auto brand. Vehicle lens sets, as an important component for the reverse image function and the smart driver assistance system, continued to enjoy strong market demand and have grown rapidly. In view of the above, despite the complicated operational environment and various challenges faced during enterprises’ own growth, the Group achieved solid growth in overall performance by leveraging on its accumulation in technology and making adjustments to its marketing strategy in a timely manner.