Interim Report 2016

Sunny Optical Technology (Group) Company Limited INTERIM REPORT 2016 20 Management Discussion and Analysis 管理層討論與分析 OUTLOOK AND FUTURE STRATEGIES Upholding the mission of building a stronger and bigger group, the management team of the Group strives to make progress with innovation based on the solid foundation. All businesses of the Group have obtained sound development under their leadership. During the period under review, the Group recorded strong performance. Although uncertainties will continue to overshadow the growth of the global economy, the Group basically remains positive on its full-year performance just like its attitude held at the beginning of the year. The Group has been accelerating its business transformation and upgrade, implementing its development strategies formulated at the beginning of the year and striving to maintain the sound development momentum seen in the first half of 2016. 1. Continue in-depth exploration and dedicate to and focus on existing business strengths During the period under review, the Group has made good use of its business strengths and will continue to allocate resources in the second half of this year to increase the proportion of sales of high-end handset lens sets and handset camera modules, and to enhance the market competitiveness of these products, vehicle lens sets and optical instruments for a higher market share. Meanwhile, the Group will strengthen its supply chain management, further implement “Lean Production” and improve its production management process with an aim to further enhance its management and control of production processing. 展望及未來策略 本集團領導人發奮圖強，秉承繼續將集團做強做 大的使命，在原有良好的基礎上，進取創新。在 他們的帶領下，本集團各方面的業務均實現較好 的發展。於回顧期內，本集團的表現相當穩健。 雖然全球經濟的增長依然存在不確定因素，但本 集團仍然保持年初對於其全年的營運持基本樂觀 的態度。本集團正加速業務的轉型及升級，繼續 貫徹年初所制定的發展策略，努力保持二零一六 年上半年的良好發展態勢。 1. 繼續深度拓展、做深做精現有優勢業務 於回顧期內，本集團良好地發揮優勢能力， 下半年將繼續投入資源，提升高端手機鏡頭 及手機照相模組的銷售佔比，並提升該等產 品、車載鏡頭及光學儀器的市場競爭力以獲 得更高的市場份額；同時，本集團將加強供 應鏈管理，並深化「精益生產」，完善生產管 理流程，進一步提升產品制程管控能力。