Interim Report 2015

Management Discussion and Analysis 管理層討論與分析 2 Sunny Optical Technology (Group) Company Limited INTERIM REPORT 2015 業務回顧 回顧二零一五年上半年，雖然全球經濟延續了復 甦的態勢，但總體上比預期低。且中國經濟因下 行壓力加大，增幅繼續放緩。在此困難的背景 下，中國智能手機市場亦是增長放緩，行業競爭 加劇，各大品牌的業績表現差異顯著，新格局時 代開始到來。另一方面，隨著法令、法規及對行 車安全和智能駕駛的訴求增加，車載成像領域 的市場需求旺盛，增長迅速。面對複雜的經營環 境，本集團憑藉技術上的深厚積累，並適時調整 市場策略，令整體業績取得了不錯的增長。 於二零一五年上半年，全球智能手機出貨量達到 665,731,000 部（來源：高德納），中國智能手機 市場出貨量為 199,281,000 部（來源：高德納）。 同時，各大智能手機品牌繼續加大對手機前後置 攝像頭規格提升的投入，並把攝像頭視為體現終 端產品差異化和技術含量的重要載體。因此，攝 像頭的規格除了像素進一步提升外，更配以廣 角、大光圈、光學防抖（「 OIS 」）及雙鏡頭等複雜 的規格要求以獲得更優質的成像品質和更好的用 戶體驗。作為國內領先的手機鏡頭和手機照相模 組供應商，本集團因此受惠。 BUSINESS REVIEW Looking back to the first half of 2015, despite the continuous recovery of the global economy, the pace in general was not as strong as expected. Besides, as economic downward pressure mounted, the economy in the PRC continued to record a slower growth rate. Given such difficult conditions, the smartphone market of China also slowed down its growth momentum and saw intense industrial competition. The performance of major brands varies greatly, implying the advent of a new era of industrial pattern. On the other hand, as statutory requirements in laws and regulations and consumers’ concern for safety driving and smart driving are increasing, market demand for vehicle imaging field has been strong and growing rapidly. Though faced with a complicated operational environment, the Group achieved solid growth in overall performance by leveraging on its accumulation in technology and making adjustments to its marketing strategy in a timely manner. During the first half of 2015, the global smartphone shipment volume reached 665,731,000 units (source: Gartner), while the smartphone shipment volume in China amounted to 199,281,000 units (source: Gartner). Meanwhile, major smartphone manufacturers continued to increase investment on enhancing the front and rear camera specifications, considering the quality of the smartphone camera as an important medium to reflect the differentiation and technological contents of end-products. Therefore, in addition to higher resolution, more complicated specifications such as wide angle, large aperture, optical image stabilization (“OIS”) and dual- camera have been introduced to cameras to provide better imaging quality and enhance user experience. The Group as a leading handset lens sets and handset camera modules supplier will therefore benefit from such development.