Interim Report 2015

Management Discussion and Analysis 管理層討論與分析 18 Sunny Optical Technology (Group) Company Limited INTERIM REPORT 2015 1. Continue in-depth exploration and dedicate to and focus on existing business strengths During the period under review, the Group has utilized its business strengths and will continue to allocate resources in the second half of this year to increase the proportion of sales of high-end handset lens sets and handset camera modules, and to increase the market share of these products, vehicle lens sets and optical instruments. Meanwhile, the Group will strengthen the market functions and enhance its market penetration power through its subsidiary in the U.S.. The Group will further implement “Lean Production”, and improve its production management process with an aim to further enhance its management and control of production processing. 2. Achieve breakthrough in existing emerging businesses and realize a balanced development The Group aims to increase the sales of relevant products through further expansion and optimization of its sales channels of existing emerging businesses. At the same time, the Group will continue to explore new optical applications, especially the innovative optical applications on mobile devices. The Group will identify key emerging businesses by the manner of combination of self-development and cooperative development, to achieve the transformation from integrated optical product manufacturer to smart optical system solution provider, and to realize its sustainable medium- to long-term development. 3. Continue to enhance management performance and facilitate management innovation The Group will strengthen its managerial function, improve its performance evaluation system, enhance its financial management capability, further promote technology innovation by focusing on “automation”, and innovate its corporate culture and management style. These will help the Group adjust and fully utilize the resources, so as to achieve a more flexible management innovation. 1. 繼續深度拓展、做深做精現有優勢業務 回顧期內，本集團良好地發揮優勢能力，下 半年將繼續投入資源，提升高階手機鏡頭及 手機照相模組的銷售佔比，並提升該等產 品、車載鏡頭及光學儀器的市場佔有率；同 時，強化市場功能，依托美國附屬公司提升 國際市場的開拓能力。深化「精益生產」，完 善生產管理流程，進一步提升產品制程管控 能力。 2. 實質性突破現有新興業務，實現平衡發展 本集團將透過對現有新興業務銷售渠道的進 一步拓寬及優化，實現相關產品銷售的迅速 提升。同時，本集團將繼續探索光學新興應 用，尤其是在移動終端的創新型光學應用方 面，以自我開發與合作開發相結合的方式， 確定重點的新興業務，實現從綜合光學產品 製造商向智能光學系統方案解決商的轉變， 以利於本集團中長期的可持續發展。 3. 繼續提升管理績效，推動管理創新 本集團將強化管理職能、完善績效考核體 系、加強財務管理能力、進一步推進以「自動 化」為核心的工藝技術革新、企業文化創新、 管理模式創新，以利於本集團綜合調整及利 用資源，將管理創新進行的更加靈活深入。