Interim Report 2014

舜宇光學科技（集團）有限公司 中期報告 2014 p17 Management Discussion and Analysis 管理層討論與分析 1. Continued in-depth exploration and dedicated to and focused on existing business strengths; During the period under review, the Group has utilized its business strengths and will continue to put resources to increase the proportion of sales of high-end handset lens sets and handset camera modules, and to increase the market share of these products, vehicle lens sets and microscopic instruments in the second half of the year. Meanwhile, the Group will strengthen the market functions and enhance its market penetration power through its subsidiary in the U.S. The Group will implement “Lean Production”, and improve its production management process with an aim to further enhance its management and controlling abilities of production processing. The Group will also continue to keep the industrial transfer strategy to ensure more stable production of the new production base in Xinyang, and to facilitate the medium-to long-term strategic layout of the Group. 2. Achieve breakthrough in existing emerging businesses and realize a balanced development; The Group aims to increase the sales of relevant products through further expansion and optimizations of its sales channels of existing emerging businesses. In 2014, the Group is expected to achieve breakthroughs in security surveillance lens sets and new optical instruments. At the same time, the Group will continue to explore new optical applications, especially the innovative optical applications on mobile devices. The Group will identify key emerging businesses to realize its sustainable medium- to long-term development. 3. Continue to enhance management performance and facilitate management innovation; The Group will foster its managerial function, improve its performance evaluation system, enhance its financial management capability, further promote technology innovation by focusing on “automation”, and innovate its corporate culture and management mode. These will help the Group adjust and fully utilize the resources, so as to achieve a more flexible management innovation. 1. 繼續深度拓展、做深做精現有優勢業務； 於回顧期內，本集團良好地發揮優勢能力， 且今年下半年將繼續投入資源，提升高階手 機鏡頭及手機照相模組的銷售佔比，並提升 該等產品、車載鏡頭及顯微儀器的市場佔有 率；同時，強化市場功能，本集團依託美國 附屬公司來提升其國際市場的開拓能力。深 化「精益生產」，完善生產管理流程，進一步 提升產品制程管控能力；繼續推進產業轉移 策略，令在信陽的新生產基地實現更加穩定 的生產，為本集團中長期戰略佈局發揮積極 作用。 2. 實質性突破現有新興業務，實現平衡發展； 本集團將透過對現有新興業務銷售渠道的進 一步拓寬及優化，實現相關產品銷售的迅速 提升。二零一四年，本集團有望在安防監控 鏡頭及新型光學儀器方面實現一定的突破。 同時，本集團將繼續探索光學新興應用，尤 其是在移動終端的創新型光學應用方面，確 定重點的新興業務，以利於本集團中長期的 可持續發展。 3. 繼續提升管理績效，推動管理創新； 本集團將強化管理職能、完善績效考核體 系、加強財務管理能力、進一步推進以「自動 化」為核心的工藝技術革新、企業文化創新、 管理模式創新，以利於本集團綜合調整及利 用資源，將管理創新進行得更加靈活深入。