Interim Report 2013

舜宇光學科技（集團）有限公司 中期報告 2013 15 Management Discussion and Analysis 管理層討論與分析 through our subsidiary in the U.S.. The Group will also further boost process automation and “Lean Production”, in order to achieve stable increase in gross profit margin. Moreover, we will also keep the sound industrial transfer strategy to ensure stable production of the new production base in Xinyang, and to facilitate the medium-to long-term strategic layout of the Group. 2. Achieve breakthrough in emerging businesses and realise a balanced development; The Group aims to increasing sales of relevant products through further expansion and optimisation of its sales channels of existing emerging businesses. At the same time, the Group will continue to explore new optical applications, especially the development in the emerging fields such as innovative optical applications on mobile devices and 3D imaging/controlling field. The Group will identify key emerging businesses to realise its sustainable medium- to long-term development. 3. Continue to enhance management performance and facilitate management innovation; The Group will foster its managerial function, improve its performance evaluation system, enhance its financial management capability, further promote technology innovation by focusing on automation, and innovate its corporate culture and management mode. These will help consolidating and leveraging of resources, as well as flexibility of the management model of the Group. In the coming years, the Group will continue to provide globally top Hi-Tech companies with more products and services by leveraging on the sound industrial development trends and its own good position in the industry, maintaining innovation and upholding on the “Mingpeijiao” (“ 名配角 ”) strategy, thereby achieving corporate growth and value enhancement to create returns for its shareholders continuously. 進一步推動制程自動化及「精益生產」，為毛 利率穩中有升發揮應有的作用力。此外，實 施良好的產業轉移策略，令在信陽的新生產 基地實現穩定生產，為本集團中長期戰略佈 局發揮積極作用。 2. 實質性突破新興業務，實現平衡發展； 本集團將透過對現有新興業務銷售渠道的進 一步拓寬及優化，實現相關產品銷售的迅速 提升。同時，本集團將繼續探索光學新興應 用，尤其是在移動終端的創新型光學應用以 及 3D 成像 / 控制等領域的新興發展，確定重點 的新興業務，以利於中長期的可持續發展。 3. 繼續提升管理績效，推動管理創新； 本集團將強化管理職能、完善績效考核體 系、加強財務管理能力、進一步推進以「自動 化」為核心的工藝技術革新、企業文化創新、 管理模式創新，以利於本集團綜合調整及利 用資源，將管理創新進行得更加靈活深入。 在未來幾年，集團將繼續憑藉良好的行業發 展態勢以及自身在行業中的良好占位，持續 創新，堅持「名配角」戰略，為全球頂尖的高 新技術企業提供更多的產品與服務，從而實 現企業的成長與價值的提升，不斷為股東創 造回報。