Interim Report 2012

Management Discussion and Analysis 管理層討論與分析 Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Interim Report 2012 中期報告 7 本集團將在戰略轉型的道路上加速前進，通 過「生產方式」、「贏利模式」、「經營方式」等 三個方面的轉型升級，持續加強產品及技術 研發，提升開拓國際市場的能力。於回顧期 內各項措施取得良好成效。本集團兩大事業 ──光學零件及光電產品整體營運良好，並 錄得令人滿意的增長。客戶與產品結構的改 善使得銷售收入實現快速增長且毛利率保持 穩定。同時，部份數碼相機相關產品的產線 已轉移至河南省信陽市的新生產基地，二零 一二年下半年財政年度，本集團將根據實際 情況陸續實施產業轉移的策略；本集團在美 國加利福尼亞州硅谷已正式設立附屬公司， 前期將派駐市場及銷售人員，負責北美地區 的技術支援、市場推廣及客戶開拓。 二零一二年三月，王文鑒先生辭任本公司董 事會主席與總裁職務，分別由葉遼寧先生與 孫泱先生接任該等職務。高級管理層的變動 是本集團整體繼任規劃的一部份，符合本集 團的長期利益。有鑑於此，已達退休年齡的 王先生提出辭任本公司董事會主席、總裁及 執行董事職務，並聲明利用此良機將權力移 交給有能力領導本集團的年輕人。應董事會 的要求及邀請，王先生同意擔任本公司的名 譽主席兼非執行董事。新一代的領導人，正 秉承王文鑒先生的管治理念，乘風破浪，繼 續把本集團的業務發揚光大。目前，在全體 員工的共同努力下，本集團持續取得良好業 績。 The Group speeds up its strategic transformation by applying transformation and upgrade in three aspects namely “production”, “profit” and “operation”, continuing to strengthen in R&D on products and technologies, and enhancing penetration into international markets. During the period under review, our strategies have successfully achieved the intended goals. Two major business segments of the Group, namely optical components and optoelectronic products performed well and recorded a satisfactory growth. More diverse customer base and better product mix resulted in a rapid increase in revenue and our gross margin remained stable. At the same time, certain production lines for digital cameras related products were relocated to the new production base in Xinyang of Henan Province, and the Group will gradually implement the industrial transfer strategy in the second half of financial year 2012 as soon as practicable. The Group has officially established a subsidiary in Silicon Valley, California, the United States (“U.S.”), and dispatched marketing and sales personnel there at the early stage to provide technical support, marketing and customer base expansion in North America. In March 2012, Mr. Wang Wenjian resigned as the Chairman of the Board and the Chief Executive Officer of the Company, and these roles were taken over by Mr. Ye Liaoning and Mr. Sun Yang respectively. The above changes in the senior management of the Company (being part of the Company’s overall succession plannings) are in line with the long term benefits of the Group. Embracing this principle, Mr. Wang, who has reached his retirement age, has tendered his resignation as the Chairman, the Chief Executive Officer and an executive Director of the Company, stating that it is time to pass the torch to someone younger and those who are capable of leading the Group. Upon the request and invitation of the Board, Mr. Wang remains as the Honorary Chairman and a non-executive Director of the Company. The new leaders are committed to the management principles of Mr. Wang, and continue to contribute positively to the Group’s business. Currently, the Group continues to achieve a good performance under the efforts of the staff.