Interim Report 2012

Management Discussion and Analysis 管理層討論與分析 Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Interim Report 2012 中期報告 11 C. 展望及未來策略 新一代集團領導人發奮圖強，繼續秉承舜宇 光學做強做大的使命，在原有良好的基礎 上，進取創新。在他們的帶領下，本集團各 方面的業務均實現較好的發展。於回顧期 內，本集團的表現相當穩健。雖然全球經濟 依然存在不明朗因素，但本集團仍然保持年 初對於其全年的營運持基本樂觀的態度。本 集團正加速業務的轉型及升級，繼續貫徹年 初所制定的發展策略，努力保持二零一二年 上半年財政年度的良好發展態勢。 1. 繼續聚焦聚力、做深做精現有優 勢業務，大幅提高國際市場地位 本集團在回顧期內良好地發揮其優勢能 力，二零一二年下半年財政年度將繼續 投放資源，提升高階手機鏡頭及手機照 相模組的銷售佔比及市場佔有率，充分 發揮競爭優勢；進一步拓展車載鏡頭業 務，提高車載鏡頭的市場佔有率。本集 團將按計劃做好數碼相機相關產品之產 線搬遷計劃，以減少搬遷過程中的效能 損失，順利實施產業轉移策略，鞏固「精 益生產」成果，深化實施「精益生產」， 進一步提升產品制程管控能力。 2. 實質性突破現有新興業務，實現 相關產品的全面盈利和各附屬公 司發展的相對平衡 二零一二年上半年財政年度，本集團現 有的新興業務實現了較好發展。後續將 繼續拓展新產品與新業務的銷售渠道， 優化市場運作模式，努力提高高階光學 儀器、安防監控產品與紅外相關業務的 銷售額，並繼續探索光學新興應用，確 定及促進本集團中長期發展的新業務， 培植新產業。 C. OUTLOOK AND FUTURE STRATEGIES Upholding the mission of “Building a Stronger and Bigger Sunny Optical”, our new management team strives to make progress with innovation based on our solid foundation, and all businesses of the Group have developed well under their leadership. During the period under review, the Group recorded strong performance. Although uncertainties in the global economy are expected to continue, the Group remains basically positive on the outlook of its operations for the full year forecasted at the beginning of the year. To keep the good development momentum going beyond the first half of financial year 2012, the Group is currently accelerating its business transformation and upgrading process, and will continue to implement the development strategies formulated at the beginning of the year. 1. Continue to be dedicated to and focus on our existing advantageous businesses and to improve our international market position significantly During the period under review, the Group has made full use of its advantageous abilities and will continue to invest resources, increase percentage of sales and market share of high-end handset lens sets and handset camera modules, make full use of its competitive advantages, further expand vehicle lens sets business and increase its market share in the second half of financial year 2012. The Group will make a thorough relocation plan of the production lines of digital camera related products and minimize the efficiency lost occurred during the relocation process in order to implement industrial transfer strategy smoothly, strengthen “Lean Production” achievements, and implement “Lean Production” more deeply, with an aim to further increase its management and controlling abilities of the production processing. 2. Breakthrough existing emerging businesses, to realize overall profitability of related products and balanced development among subsidiaries Our existing emerging businesses performed well in the first half of financial year 2012. The Group will continue to expand its sales channels of new products and new businesses, optimize market operation, and seek to increase revenue from high-end optical instruments, security surveillance products and infrared related business. Besides, the Group will continue to explore new optical applications, identify new businesses benefiting the medium to long term development of the Group, and foster new industries.