Interim Report 2012

Management Discussion and Analysis 管理層討論與分析 Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Interim Report 2012 中期報告 3 光電產品事業的銷售收入較去年同期上升約 107.4% 至約為人民幣 1,074,100,000 元。銷 售收入增長主要是由於產品結構改善，以致 其平均售價的大幅上升及出貨量的增加。 光學儀器事業的銷售收入較去年同期下降約 6.4% 至約為人民幣 84,900,000 元。銷售收入 的下降主要是因為受到全球經濟不景氣的影 響，工業市場需求疲弱。 毛利及毛利率 二零一二年上半年財政年度的毛利約為人民 幣 340,000,000 元，毛利率則約為 19.2% ，較 去年同期下降 2.2 個百分點。毛利率的下降主 要是由於光電事業產品銷售增長迅速，而其 毛利率水平較本集團整體毛利率低，有些微 沖淡效應。其中光學零件事業的毛利率約為 22.4% （二零一一年同期：約為 23.2% ），光 電產品事業的毛利率約為 15.0% （二零一一年 同期：約為 14.2% ）及光學儀器事業的毛利率 約為 33.7% （二零一一年同期：約為 35.9% ）。 銷售及分銷費用 截至二零一二年六月三十日止六個月，銷 售及分銷費用增加約 22.0% 或約為人民幣 5,700,000 元，增至約為人民幣 31,600,000 元，於回顧期內佔本集團收入約 1.8% ，其比 例較去年同期下降 0.6 個百分點。絕對值的增 加主要是由於營銷活動增加導致相關銷售、 市場推廣及分銷人員成本增加。 Revenue generated from the optoelectronic products business segment increased by approximately 107.4% to approximately RMB1,074.1 million compared with the corresponding period of the previous year. The increase in revenue was mainly attributable to the substantial rise in average selling price, as a result of the improvement in product mix and the rise in shipment volume. Revenue generated from the optical instruments business segment decreased by approximately 6.4% to approximately RMB84.9 million compared with the corresponding period of the previous year. The decrease was mainly due to the sluggish global economy and the weak demand in the industrial market. Gross Profit and Margin The gross profit for the first half of financial year 2012 was approximately RMB340.0 million, and the gross margin decreased to approximately 19.2%, which was 2.2 percentage- point lower than that of the corresponding period of the previous year. The decrease in gross profit margin was mainly attributable to the rapid growth in sales of optoelectronic products business segment. As the gross margin of this segment was lower than the overall gross margin of the Group, it had a slight dilutive effect. The gross margins of optical components business segment, optoelectronic products business segment and optical instruments business segment were approximately 22.4%, 15.0% and 33.7% respectively (the corresponding period of 2011: approximately 23.2%, 14.2% and 35.9% respectively). Selling and Distribution Expenses For the six months ended 30 June 2012, selling and distribution expenses increased by approximately 22.0% or approximately RMB5.7 million to approximately RMB31.6 million, accounting for approximately 1.8% of the Group’s revenue during the period under review, which was 0.6 percentage-point lower than that of the corresponding period of the previous year. The increase in absolute value was primarily due to the increase in costs of selling, marketing and distribution personnel resulted from the growth in sales activities.