Interim Report 2011

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Interim Report 2011 中期報告 7 Management Discussion and Analysis 管理層討論與分析 B. 業務回顧 二零一一年上半年，全球經濟溫和復甦，消 費品市場需求逐漸回暖。雖然三月份日本 東北地區的地震對全球電子消費類市場造成 了一定的衝擊，但受災區域的生產廠商生產 能力的恢復好於預期，整體市場已於數月內 逐漸平穩恢復。對於本集團而言，截至中期 業績發佈日止，日本地震尚未對集團造成重 大、直接影響。主要是因為本集團的日本客 戶的主要生產區域並未處於主要受災區域， 原材料供應商亦不在主震區，而且本集團也 備有足夠庫存。 回顧期內，電子消費類市場中的智能手機、 3G 手機及單反數碼相機表現活躍，並分別取 得較好增長。二零一一年上半年全球智能手 機出貨量達約二億部（資料來源： IDC ），單 反數碼相機出貨量達約六百七十五萬部（資 料來源： CIPA ）。 回顧期內，本集團堅持董事會關於「加速轉 型升級」的指導方針，積極開拓市場，提升 內部管理水平，持續加強產品及技術研發。 於回顧期內各項舉措取得良好成效。集團三 大事業──光學零件、光電產品及光學儀器 整體運營良好，並持續增長。客戶結構與產 品結構均得到提升，銷售收入及毛利率均較 去年同期有所上升。同時，本集團已開始河 南省信陽生產基地的建設，進一步實施產業 轉移策略。 B. Business Review In the first half of 2011, demand for consumer goods revived gradually along with the modest recovery in the global economy. Although the global consumer electronic market was hit to some extent by the earthquake that struck northeastern Japan in March, thanks to the recovery in production ability of the manufacturers in the disaster-stricken area that was better than expected, the overall market recovered gradually within a few months after the calamity. So far as the Group is concerned, up to the publication date of this interim results, the earthquake in Japan has not caused any significant impact on the Group directly. This was mainly due to the fact that neither the main production areas of the Group’s Japanese customers nor the raw material suppliers are situated in the main earthquake- stricken area, and the Group had sufficient inventories. During the period under review, smartphones, 3G mobile phones and Digital Single Lens Reflex (“DSLR”) cameras in the consumer electronic market saw a lively market and thus recorded a satisfactory growth. In the first half of 2011, global shipments of smartphones and DSLR camera were approximately 200 million units (source: IDC) and approximately 6.75 million units (source: CIPA) respectively. During the period under review, the Group continued to follow the guidelines of “Speed Up Transformation and Upgrade” issued by the Board, by actively penetrating into new markets, improving internal management standards and strengthening the development of products and technologies continuously. During the period under review, all our initiatives achieved their intended effects. All of the Group’s three major business segments – optical components, optoelectronic products and optical instruments performed well as a whole, and continued the growth. Both the customer base and product mix have been improved, resulting in an increase in sales revenue and gross margin as the compared with the same period of the previous year. At the same time, the Group has started the construction of the production base in Xinyang of Henan Province to further implement the industrial transfer strategy.