Interim Report 2011

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Interim Report 2011 中期報告 13 Management Discussion and Analysis 管理層討論與分析 2. 繼續加快新事業發展 繼續加強新事業組織、人才、制度等方 面的建設，投入更多資源推進新事業發 展，以進一步推動本集團戰略轉型。 根據市場研究機構 IDC 的資料，國內視頻 安防市場二零一一年的營業額將較去年 同期增長 26.0% 至 543 億美元； Techno System Research 預測二零一一年全球車 載照相模組將較去年同期增長 38.7% 至 1,150 萬件；這些都將為本集團繼續發展 安防與車載相關產品提供支持。對於正 在蓬勃發展的車載光學事業，將優化其 在重點區域的業務布局，考慮在重點區 域增設市場營銷機構；繼續推進安防監 控產品商業化，把握國內市場機遇，力 爭成為中國領先的中高階安防產品供貨 商；對於紅外事業，將繼續拓展其在民 用領域的新興應用，發揮其產品優勢； 加強光學儀器產品研發，着手把中高階 光學儀器打造成國內第一品牌。 2. Continue to accelerate the development of new businesses The Group will continue to strengthen the construction of the organization, manpower and systems of its new businesses, and inject more resources in developing the new businesses, so as to further promote the strategic transformation of the Group. According to IDC, a market research institution, turnover of the domestic video security surveillance market in 2011 is expected to increase by 26.0% to US$54.3 billion as compared with the corresponding period of last year. In addition, Techno System Research forecasts that the global demand for vehicle camera modules in 2011 is expected to increase by 38.7% to 11.5 million units as compared with the corresponding period of last year. All these will provide positive support towards the Group’s continuous development of security surveillance and vehicle-related products. As for the booming vehicle-related optical business, the Group will optimize its business footprint in key areas and consider to set up additional marketing offices in these areas. The Group will continue to promote the commercialization of its security surveillance products, and seize growing opportunities in the domestic market and to become China’s leading mid- to high- end security surveillance product supplier. As for infrared product business, the Group will continue to expand new applications in the civilian area, so as to maximize its product superiority. The Group will also strengthen the R&D of its optical instruments, with an aim to build our mid- to high-end optical instruments to become the number one domestic brand.