Interim Report 2011

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Interim Report 2011 中期報告 12 Management Discussion and Analysis 管理層討論與分析 C. 展望及未來策略 於回顧期內，本集團取得了理想的成績。雖 然全球經濟依然存在一些不確定性因素，但 本集團仍然保持年初對於其全年的營運持基 本樂觀的態度。本集團將整合內外部資源， 發揮行業優勢，繼續推進年初所確定的發展 方針，以繼續保持二零一一年上半年的較好 發展態勢。 1. 繼續做深做透現有產業 根據全球信息技術研究和顧問公司 Gartner 的資料，預計二零一一年全球智 能手機出貨量同比增長將為 57.7% 至 4.68 億部；數碼相機方面，根據信息通訊技 術市場研究機構 MIC 的資料，預計二零一 一年全球單反數碼相機出貨量同比增長 將為 15.0% 至 1,150 萬件。隨着國內移動 寬帶網絡的快速發展及智能手機的日趨 普及，高像素的手機鏡頭及照相模組將 成為手機生產鏈中的基石。作為主要的 手機相機鏡頭、手機照相模組及數碼相 機鏡片供貨商之一，本集團將緊緊抓住 現有產業所帶來的發展契機。 本集團將繼續加強上半年行之有效的市 場營銷策略，加強與現有客戶的深度合 作，力爭成為現有客戶最有價值的供應 商。堅持開拓國際品牌客戶路線，為未 來兩年的加速發展做好鋪墊；在產品與 生產工藝研發方面，繼續投入，保持在 行業內的優勢地位。同時整合內外部資 源，推進河南生產基地的建設，以實現 按計劃將部份產能有序地向該地區轉移。 C. Outlook and Future Strategies During the period under review, the Group achieved a favorable business performance. The Group stays positive towards its operations for the whole year as it did at the beginning of the year in spite of some uncertainties in the global economy. The Group will integrate its internal and external resources to leverage its competitive advantages within the industries, and continue to implement the development strategies adopted at the beginning of the year in order to maintain the favourable development trend extending from the first half of 2011. 1. Continue to be dedicated to and focused on the existing industries According to Gartner, a global information technology research and consultant firm, the total shipment volume of the global smartphone market in 2011 is expected to reach 468 million units, representing an increase of 57.7% as compared to the corresponding period of 2010. As for digital cameras, according to MIC, a market research institute of information and communication technologies, the total shipment volume of the global DSLR camera market in 2011 is expected to reach 11.5 million units, representing an increase of 15.0% as compared to the corresponding period of 2010. With the rapid development of mobile broadband networks in the PRC and the growing popularity of smartphones, high resolution handset lens sets and camera modules will become cornerstones in the handset production chain. As one of the major suppliers who engaged in the supply of handset lens sets, handset camera modules and lenses for digital cameras, the Group will seize the development opportunities brought by the existing industrial chains. The Group will continue to strengthen its effective marketing strategies implanted in the first half of the year and reinforce its close cooperation with its existing customers so as to become their most valuable supplier. The Group will adhere to expand its international brand customer base so as to pave the way for the accelerated development in the next two years. As for the R&D of products and production technologies, the Group will continue to increase its investment to maintain its advantageous position in the industries. At the same time, the Group will integrate its internal and external resources and speed up the construction of its production base in Henan Province, so as to transfer part of its production capacity to that region according to the plan.