Interim Report 2010

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Interim Report 2010 中期報告 2 Management Discussion and Analysis 管理層討論及分析 業務回顧 二零一零年上半年，全球經濟復蘇，經營環境轉 佳，不同的電子用品消費市場也開始回暖。雖然 3G 手機普及程度遜於預期，但其出貨量增速較 快，且智能手機市場發展迅速，拉動了高像素手 機鏡頭及照相模組的需求。二零一零年上半年， 全球智能手機出貨量達 1.1 億部，國內 3G 手機出 貨量亦達 2,520 萬部。加上全球單反數碼相機增 長持續強勁，日本廠商轉移至中國進行採購，更 為國內鏡片供應商帶來商機。光學儀器市場也受 到全球經濟復蘇的帶動，需求有所增長。雖然環 境漸佳，但是集團管理層不敢有任何松懈，堅持 「開源節流、加快轉型、外搶訂單、內抓精細」的 發展方針，多方位開拓市場，提升內部管理水 平，持續加強產品及技術研發。同時，通過「精 益生產」等具體措施，繼續提高集團之競爭力。 期內，集團業務總體運行良好。與去年同期相 比，集團三大業務－光學零件、光電產品及光學 儀器事業皆實現了銷售增長。在原有業務實現增 長的同時，多項新業務進展良好。車載鏡頭業務 盈利貢獻繼續擴大；紅外鏡片及鏡頭業務開始產 生盈利；上海舜宇恒平科學儀器有限公司多款中 高階光學分析儀器已具量產能力，有望於下半年 產生盈利。 BUSINESS REVIEW In the first half of 2010, as global economic recovery improved operating environment, various markets of consumer electronics also revived. Despite the popularity of 3G handsets was below expectation, the shipment volume of 3G handset still recorded a fast growth, and the rapid expansion of the smartphone market boosted the demand for handset lens sets and camera modules with high resolution. In the first half of 2010, the shipment volume of global smartphone market reached 110 million units, while that of domestic 3G handset market also amounted to 25.2 million units. As demand for Digital Single Lens Reflex (“DSLR”) remained strong in the global market, and Japanese manufacturers had shifted to procure components from China. Thus, business opportunities arose for domestic suppliers of lenses. Recovery in global economy also drove demand for optical instruments. Even returning a more favourable operating environment, the management of the Group kept alert, and adhered to the development strategies of “Explore New Sources and Cut Cost, Speed Up Transformation, Obtain Orders Externally and Get Refinement Internally”, explored markets through various ways, improved the internal management standard, and constantly enhanced the research and development of products and technologies. Meanwhile, by taking such specific measures as “Lean Production”, the Group enhanced its competitive edge. During the period, the Group’s operations as a whole were running smoothly. Compared with the corresponding period of last year, the three major business segments of the Group, namely optical components, optoelectronic products and optical instruments, all achieved sales growth. In addition to the growth in the existing business, a number of new businesses also progressed well. The profits of vehicle lens sets business continued to increase. Infrared lenses and lens sets business recorded profits. Shanghai Sunny Hengping Scientific Instrument Co., Ltd. commenced mass production of several mid- and high-end optical analytical instruments, which gives hope to generate profits in the second half of the year.