Interim Report 2010

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Interim Report 2010 中期報告 13 Management Discussion and Analysis 管理層討論及分析 展望及未來策略 二零一零年下半年，全球經濟前景仍存在不確定 因素，集團將繼續維持謹慎樂觀的態度面對未來 的挑戰。本集團將以其領先的研發能力、廣泛的 客戶群及豐富的產品組合，貫徹執行「名配角」的 策略，以務實的發展方向力臻卓越。 1. 抓緊市場機遇，繼續深拓海外市場 二零一零全年手機相關產品仍將佔集團較大 的銷售比例。電信運營商向 3G 手機提供大量 補貼，降低了 3G 手機的消費門檻，有關機 構預計國內全年 3G 手機出貨量將達 4,297 萬 部；同時，智能手機的進一步低價化，使其 市場發展迅速，有關機構預計二零一零年全 球智能手機出貨量將達 2.5 億部。因此，集團 將重點推廣高像素手機照相鏡頭及模組，發 揮國內市場優勢的同時，力爭進入國際著名 手機製造商的供應鏈。 集團預計下半年單反數碼相機市場將穩定發 展，有關機構預測單反數碼相機的全年出貨 量將達 1,100 萬台。而由於單反數碼相機可更 換鏡頭，預計二零一零年鏡頭的出貨量更達 1,790 萬個。集團將繼續進行內部技術改造， 加快產能轉化，形成以高精密度單反數碼相 機鏡片為主的玻璃球面產品線。 同時，集團將繼續加強重點業務的市場化推 廣，對安防監控攝相機、車載鏡頭、紅外鏡 片及鏡頭以及中高端光學儀器進行關鍵點突 破，使這些新業務形成銷售貢獻或盈利增長。 Outlook and Future Strategies For the second half of 2010, the global economic outlook is still subject to uncertainties. The Group will remain prudent but optimistic to face the challenges ahead. By leveraging on its advanced R&D capabilities, extensive client base and diversified product mix, the Group will continue to pursue its “Mingpeijiao” strategy and to achieve excellence in pragmatic manner. 1. Seize market opportunities and continue to expand overseas markets In 2010, handset related products will still contribute a major proportion of sales to the Group. Domestically, as huge subsidies granted by telecommunication operators to 3G handset will allow consumers accessing to 3G handsets easier, relevant organizations expect that the annual shipment volume of 3G handsets in China will reach 42.97 million units. Meanwhile, as the global market has been expanding rapidly due to the further price reduction of smartphones, relevant organizations expect that the annual shipment volume of smartphone for the world market will reach 250 million units. Therefore, the Group will focus on marketing handset lens sets and camera modules with high resolution, with an aim that it can maintain its strength in domestic market and get entry into the supply chain of international leading handset manufacturers. The Group predicts that the market for DSLR will grow steadily in the second half year, as relevant organizations have predicted that the annual shipment volume of DSLR will reach 11 million units. It is expected that the shipment volume of lens sets will reach as high as 17.9 million units in 2010 as DSLR cameras equipped with replaceable lens sets. The Group will continue its internal technical innovation and speed up the transformation of production capacity to glass spherical product line based on the high-precision lens of DSLR. At the same time, the Group will continue its efforts in marketing promotion for key businesses and conduct key breakthroughs for security surveillance cameras, lens sets for vehicles, infrared lenses and lens sets as well as mid- to high-end optical instruments, enabling these new businesses to contribute to sales and generate profit growth.