Interim Report 2009

33 Interim Report 2009 中期報告 1. 鞏固現有客源 開拓更大市場 環球的金融危機加速行業整合，這對本集團 等穩健實力的企業有利。憑藉其行業的龍頭 地位及優良的產品質素，本集團將能進一步 提升其市場佔有率。舜宇光學與多家知名品 牌如三星、松下、聯想、尼康及賓得等均已 建立深厚的合作關係，本集團期內前五大客 戶佔本集團銷售比例為 33.6% 。本集團將致 力鞏固現有的客源市場，並同時將透過於中 國、日本、韓國、新加坡、美國及歐洲等地 區的銷售渠道，以更優質的產品及服務開拓 更大的市場。 2. 豐富產品組合 優化產品結構 國家對食品安全、環保及教育等範疇的投入 日增及人們安防意識的提升，預期本集團 近年大力發展的非手機相關業務包括工業及 醫療用內窺鏡、安防監控產品及顯微鏡、測 繪及分析儀器等產品將能直接受惠。本集團 將注重原有產品的升級研發以不斷鞏固原有 市場，同時將開拓視野，加大對新產品的投 入，適時採用收購合資等方式以實現對新市 場領域的快速突破。舜宇光學將把握機遇， 積極擴闊產品組合及產品結構，以滿足市場 需求。 此外，中國 3G 市場的發展及上網本電腦的普 及將為光電市場帶來新的契機，並促進高像 素照相模組的需求。為配合市場發展，本集 團將致力提升產品質素及檔次，研發更多高 端產品以致力提升企業的整體營收。 1. Reinforce existing clientele base and explore potential markets The global financial crisis has accelerated industry consolidation, which is favourable to well-established and powerful players, like the Group. Thanks to its leading position in the industry and its premium quality products, the Group is well-positioned to further expand its market share. Sunny Optical has established long-standing relationships with a number of renowned brands such as Samsung, Panasonic, Lenovo, Nikon, Pentax etc. During the period, the sales from top five clients of the Group represented 33.6% of the Group’s sales revenue. The Group will commit itself to reinforcing the existing clientele base and market segment. At the same time, it will explore potential markets in China, Japan, South Korea, Singapore, the United States and Europe with products and services of better quality through its sales channels in these countries. 2. Diversify its product portfolio and improve its product mix Given that more resources are earmarked for food safety, environmental protection and education by the government and awareness of security and surveillance is increasing among citizens, it is expected that the non-handset related products (including industrial and medical endoscopes, and security surveillance products and microscopic, surveying and analytical instruments, etc), being aggressively developed in recent years by the Group, will benefit from this directly. The Group will emphasize the upgrade of existing products in order to strengthen its existing markets constantly. Meanwhile, it will broaden its vision to put more efforts into new products, and achieve fast breakthrough in new markets by means of acquisition and merger in appropriate time. Sunny Optical will seize the opportunity and proactively diversify its product portfolio and product mix, so as to meet market demand. In addition, the development of China’s 3G market and the widespread use of netbook computers will bring new opportunities for optoelectronic products and therefore increase the demand for high-pixel camera modules. In line with the market development, the Group will strive to improve the quality and grade of products and develop more high-end products to improve the overall operating revenue of the Group.