Annual Report 2009

Chairman’s Statement 主席報告 5 Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Annual Report 2009 年報 Dear Shareholders, Sunny Optical Technology (Group) Company Limited (the “Company”, together with its subsidiaries, the “Group”) is pleased to present to our shareholders the annual results for 2009. Despite unfavorable business environment during 2009, the Company’ overall performance achieved stable growth. 致股東︰ 舜宇光學科技（集團）有限公司（「本公司」，連同 其附屬公司，「本集團」）欣然向各位提呈二零零 九年之全年業績報告。儘管二零零九年營商環境 不佳，但公司業績總體實現了平穩的增長。 業務回顧 於年內，面對全球經濟放緩，公司制定切實有效 的對策，積極加強與原有客戶的商業關係，力拓 新客戶及新的收入來源。同時，努力提升內部管 理水平，年內全面推進「精益生產」。業績雖受到 全球經濟衰退的影響，但公司借此時機深度貫徹 「從量的擴張至質的轉變」的策略。提升產品及工 藝的研發能力，深耕生產及品質管理，使得本集 團能夠為客戶提供更優產品及技術服務與支持， 從而為客戶提供更多的價值，鞏固並提升集團在 行業中的地位。不管外部環境如何，集團一直努 力迎接市場挑戰，運營狀況逐月向好。回顧二零 零九年，集團在各方面都取得了不同程度的發 展： 在客戶與市場拓展方面，集團本着與客戶共渡時 艱的理念，全力配合客戶的新產品及市場推進， 進而加深了與原有客戶的商業關係，已成為多家 著名品牌客戶的第一供應商；同時，在艱難的市 場環境下，仍然開拓了 22 家重要的新客戶。這為 我們進一步夯實了客戶基礎。為擴展環渤海地區 業務，集團於二零零九年五月在天津設立第四個 生產基地。該生產基地在設立後的兩個月內即實 現盈利，發展勢頭良好。 BUSINESS REVIEW During the year, confronted with the global economic slowdown, the Company implemented various effective measures, including the active strengthening of the business relationship with existing customers, the expansion of client base and exploration of new income sources. Meanwhile, the Company strived to enhance its internal management standards by comprehensively promoting the “Lean Production” model during the year. Although the Company’s results were affected by the current global economic recession, it also gave the Company an opportunity to implement its strategy of “Transformation from Quantity Expansion to Quality Improvement” profoundly. The Company’s research and development (“R&D”) capacities on new products and technologies were enhanced, production and quality control were further improved, which enabled us to provide our customers with more premium products and technical services and support, and thus created better values for our customers, consolidated and improved the Group’s position in the industry. In spite of the volatile market, we always strive to meet these market challenges with improving operational performance. Reviewing 2009, the Group made different levels of achievement in all aspects: For the expansion on client base and market, the Group gave full support to customers’ efforts in launching new products and exploring markets based on the spirit of riding out hardship with clients. This practice helped to deepen the business relationships with existing customers and made us the primary supplier of several well-known branded customers. Despite the difficult market environment, we succeeded to attract 22 new important customers, which included Canon (Taiwan), Fujitsu, etc. thereby further broadening our client base. In order to expand our businesses in Bohai Bay Area, the Group established its fourth production base in Tianjin in May 2009. The production base generated profits within two months after its establishment.