Annual Report 2009

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Annual Report 2009 年報 35 Management Discussion and Analysis 管理層討論與分析 1. 積極開發海外市場，重點拓展國內市 場 二零一零年手機相關產品仍佔本集團較大的銷售 比例，集團將緊抓中國 3G 推進所帶來的市場機 遇，加強與國內品牌手機製造商的合作，重點推 廣高像素手機照相模組及鏡頭。同時，積極開發 海外相關產品市場，力爭為全球著名的手機製造 商提供更多的手機鏡頭與照相模組。 預計二零一零年單反數碼相機銷量將仍保持快速 增長態勢，集團將做好內部產能的調整，將單反 數碼相機鏡片作為球面產品的主力產品。同時， 將進一步實現玻璃非球面的量產化，以滿足市場 需求。 同時，公司將加快安防監控產品的市場化推進， 爭取成為國內領先的中高階安防產品供應商；對 於車載鏡頭、紅外材料及鏡頭和中高端光學儀器 市場，公司將加大投入力度，使其逐步實現更多 的盈利貢獻。 2. 繼續加強產品與技術研發，改善產品 結構及增加附加價值 為謀求中長期的良好發展，集團研發隊伍將以市 場為導向，做好相關產品佈局。集團將大力發展 新興光學應用產品的研發，同時加強原有產品的 升級研發及技術改良，力爭在更優的成本基礎上 為客戶提升產品價值，擴大產品組合，提升產品 結構。 1. Aggressively develop overseas markets and deeply exploit the domestic market In 2010, handset related products will still contribute a larger proportion of sales to the Group. The Group will seize the opportunities brought by the launch of 3G services in China, strengthen the cooperation with well-known domestic handset manufacturers and focus on the promotion of high resolution handset camera modules and lens sets. At the same time, the Group will aggressively develop overseas markets for these products, striving to provide more handset lens sets and camera modules to world-renowned handset manufacturers. The sales of DSLR are expected to maintain a rapid increase momentum in 2010. The Group will conduct internal adjustment of production capacities and position the lenses of DSLR as flagship products among its spherical products. Meanwhile, the Group will commence mass production of aspheric glass lenses to meet the market demand. The Company will accelerate the commercial launch of security surveillance products and strive to become a leading supplier of mid and high-end security surveillance products. For vehicle lens sets, infrared materials and lens sets as well as mid and high-end optical instrument’s markets, the Company will increase its investment and achieve profitability gradually. 2. Continue to strengthen R&D of products and technology, improve product mix and increase added value In order to achieve mid and long-term development, the R&D team of the Group will conceive the roadmaps of the related products based on market conditions. The Group will vigorously boost the R&D of innovative optical application products and strengthen the R&D of existing products for purpose of upgrading and technology improvement. By doing so, the Group can enhance product values for customers more cost-effectively, expand product portfolio and enhance product mix.