Annual Report 2009

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Annual Report 2009 年報 22 Management Discussion and Analysis 管理層討論與分析 FINANCIAL REVIEW Revenue Revenue generated from optical components business segment increased by approximately 9.9% to approximately RMB637.3 million compared with the corresponding period of the previous year. The increase was a result of a significant growth in demand for lenses applied in DSLR. Revenue generated from optoelectronic products business segment decreased by approximately 2.1% to approximately RMB545.6 million compared with the corresponding period of the previous year. The decrease was mainly due to the fact that the shipment of low-resolution camera modules was depressed by fierce market competition, which in turn caused a decline in both the average selling prices and the shipment volume of handset camera modules. Revenue generated from optical instruments business segment decreased by approximately 2.6% to approximately RMB126.6 million compared with the corresponding period of the previous year. The decrease was a result of the decline in demand from American and European customers. The Group’s revenue for the year ended 31 December 2009 was approximately RMB1,309.6 million, representing an increase of approximately 3.4% or approximately RMB42.5 million compared with the corresponding period of the previous year. Gross Profit and Margin The gross profit for the financial year 2009 was approximately RMB274.0 million, an increase of approximately 9.2% compared to the corresponding period last year and the gross margin was approximately 20.9%. The increase was mainly due to improvement in our product mix and the positive efficiency resulted from our persistent promotion of “Lean Production”. Selling and Distribution Expenses For the year ended 31 December 2009, selling and distribution expenses accounted for approximately 2.4% of the Group’s revenue, increased by approximately 3.2% or approximately RMB1.0 million to approximately RMB31.9 million during the year under review. The increase was primarily due to the increase in costs of selling, marketing and distribution personnel arising from the growth in sales activities. 財務回顧 銷售收入 光學零件業務的收入較去年同期上升約 9.9% 至 約為人民幣 637,300,000 元。收入增加的主要原 因是由於單反數碼相機用鏡片的需求量大增。光 電產品業務的收入較去年同期下降約 2.1% 至約 為人民幣 545,600,000 元。收入減少的主要原因 是由於低像素照相模組銷量受到激烈市場競爭的 衝擊，導致手機照相模組的平均售價及出貨量下 降所致。光學儀器業務的收入較去年同期下降約 2.6% 至約為人民幣 126,600,000 元。收入下降的 主要原因是歐美客戶需求下降所致。 截至二零零九年十二月三十一日止年度期間，本 集團的收入約為人民幣 1,309,600,000 元，與去 年同期相比增加約 3.4% 或約為人民幣 42,500,000 元。 毛利及毛利率 二 零 零 九 年 財 政 年 度 的 毛 利 約 為 人 民 幣 274,000,000 元，較去年同期上升約 9.2% ，毛利 率約為 20.9% ，上升的主要原因是產品結構的改 善及「精益生產」推進所帶來的正面效益。 銷售及分銷費用 截至二零零九年十二月三十一日止年度銷售及分 銷費用增加約 3.2% 或約為人民幣 1,000,000 元， 達至回顧年度約為人民幣 31,900,000 元，佔本集 團收入約 2.4% 。有關費用的增加，主要由於收入 上升導致相關銷售，市場推廣及分銷人員成本增 加。