Annual Report 2009

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 / Annual Report 2009 年報 15 Management Discussion and Analysis 管理層討論與分析 Optoelectronic Products Due to the decline in growth of demand and average selling prices of handsets, revenue from optoelectronic products business segment for the year ended 31 December 2009 amounted to approximately RMB545.6 million, representing a slight decrease of approximately 2.1% over the corresponding period of last year. Such decrease was mainly due to the fact that most of the Group’s handset camera modules were manufacturers handsets of domestic brands, which are dominantly with camera modules of low resolution. Such products are under fierce competition, leading to a decrease in average selling prices and smaller shipment volume. This business segment accounted for approximately 41.7% of the Group’s revenue compared with approximately 43.9% in the corresponding period of last year. During the year, the Group had successfully commenced mass production of the 2-, 3- and 5-mega pixel camera modules for handset use with auto-focus function, which enhanced the Group’s supply position in the eyes of domestic 3G handsets and smartphone manufacturers. The proportion of handset camera modules volume with 1.3-mega pixel or above increased to approximately 32.0%. The business relationship with our existing major customers, such as ZTE, Huawei, Lenovo, K-Touch and Yulong, was further strengthened. In addition, we have secured 4 new major customers, such as Sharp and Panasonic. At the same time, the Group has successfully developed extended depth-of-field (“EDOF”) handset camera modules, which possess very similar functions but are more cost-effective as compared with ordinary auto-focus modules. Furthermore, reflow handset camera modules have been successfully developed. As high temperature resistance materials are applied to all components of reflow handset camera modules, handset manufacturers are allowed to directly weld such modules to the motherboard of handsets using surface mounted technology (“SMT”), leading to higher production efficiency, better quality and lower costs. The 3-mega pixel camera modules with auto-focus function, which was designed using chip on board (“COB”) techniques, have been recognised by the Ministry of Science and Technology as one of the national key and new products. Such camera modules can be applied not only in the handset industry, but also in fields such as portable media play (“PMP”) and household surveillance. Currently, the Company has mastered the relevant core technology of such modules and has commenced mass production. This business segment has obtained 17 patents, of which 1 is invention patent, 13 are utility model patents and the remaining 3 are exterior design patents, and another 12 patents are in the process of application. 光電產品 由於手機市場需求增長放緩及平均售價下降，截 至二零零九年十二月三十一日止年度期間，光 電產品業務的銷售收入約為人民幣 545,600,000 元，較去年同期輕微下降約 2.1% ，主要原因是 目前集團手機照相模組的客戶多為國內品牌手機 製造商，帶有照相模組的手機仍以低像素為主， 而低像素照相模組競爭激烈，出貨量和平均售價 均有下降。此業務佔本集團的總銷售收入約為 41.7% ，而在去年同期則佔約 43.9% 。 於年內，集團成功量產 200 萬、 300 萬、 500 萬像 素的自動對焦手機用照相模組，該些模組使集團 在國內 3G 及智能手機製造商的供應地位得到提 升。手機照相模組中 130 萬像素以上產品數量佔 比已上升至約 32.0% ；原有的重要客戶如中興、 華為、聯想、天宇朗通、宇龍等重要客戶關係得 到進一步加深。同時開發的重要新客戶有 4 家， 如夏普及松下。同時，集團已成功開發擴展焦 深（「 EDOF 」）手機照相模組，該類照相模組與 普通自動對焦模組相比，功能相近，但更具成本 優勢；另外，可過回流焊手機照像模組已研製成 功，由於所有部件都採用了耐高溫材料，手機製 造商可直接採用表面貼裝技術（「 SMT 」）工藝將 模組焊接在手機主機板上，從而提高生產效率， 穩定品質，降低成本；以基板晶片（「 COB 」）工 藝為基礎設計的 300 萬像素自動對焦手機照相模 組被科技部認定為國家重點新產品，該產品不僅 可應用在手機行業，同時也可以應用在便攜式媒 體播放器、家庭監控等領域。目前公司已掌握其 核心技術並進行批量生產。 該事業已獲得專利 17 項，其中 1 項為發明專利， 13 項為實用新型專利，餘下 3 項為外觀設計專 利。另有 12 項專利正在申請當中。