Interim Report 2008

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 28 Management Discussion and Analysis 管理層討論及分析 C. 展望及未來策略 本集團的目標是成為一家全球領先的綜 合光學及光電產品生產商。為了實現這 一個目標，本集團將會繼續致力於： ‧ 提高自身的研發能力和開發更先進 及更優質的產品； ‧ 憑藉本身專業的知識和核心的競爭 能力，以擴大產品銷售； ‧ 加強及拓展供應商網絡； ‧ 加強人力資源； ‧ 向合資格參與者提供鼓勵及獎勵， 推出股份╱購股權激勵計劃，激勵 對本集團作出貢獻的員工。 展望二零零八下半年，管理層認為這是 充滿挑戰的半年，原因如下： 1. 目前本集團的主要收入來源於中國 本土的手機產業，即向中國本土的 手機廠商提供手機鏡頭、手機照相 模組及手機玻璃鏡片，上述產品約 佔集團整體收入約 60% 。 今年上半年，中國本土手機廠商所 生產的照相手機內置的照相模組仍 以低像素 — 30 萬像素（ VGA ）為主 流。由於低像素手機鏡頭及照相模 組的市場競爭激烈，本集團 30 萬 像素手機鏡頭及照相模組的平均銷 售價格都較去年同期下降約 24% 。 此外，今年上半年中國本土手機廠 商的出貨量增長較去年同期顯著放 緩，而本集團手機鏡頭及照相模組 的產能則較去年同期分別上升約 76% 與 100% ，產能利用率的下降 導致單位產品分攤的固定成本增加。 C. Outlook and Future Strategies The Group's goal is to become a leading integrated optical and optoelectronic products manufacturer in the world. In order to achieve this goal, the Group will continue to: • Enhance its R&D capability and develop more advanced products of better quality; • Leverage its professional knowledge and core competencies to expand product sales; • Strengthen and expand its supplier network; • Reinforce human resources: • Provide incentives and rewards to eligible participants who contribute to the success of the Group by granting shares/share options. Looking ahead, the management believes the second half of 2008 will be full of challenges due to the following reasons: 1. Currently, the Group’s major revenue is derived from the domestic mobile phone industry in China in which we provide camera lens sets, camera modules and glass lenses for mobile phones to domestic manufacturers of mobile phones in China. The above products accounted for approximately 60% of the Group’s overall revenue. In the first half of the year, mobile phones (with camera function) produced by the domestic manufacturers are still mainly equipped with camera modules of low resolution — 0.3 mega-pixel resolutions (VGA). Due to the fierce competition in the market of low-resolution mobile phone lens sets and camera modules, the average selling price of the Group’s 0.3 mega-pixel mobile-phone-related products decreased by approximately 24% compared to the corresponding period in 2007. Furthermore, the increase in total sales volume of domestic manufacturers apparently slowed down in the first half of the year compared to the corresponding period in 2007. Nevertheless, the Group’s production capacities of mobile phone lens sets and camera modules were expanded by approximately 76% and 100% respectively compared to the corresponding period in 2007, and the decline in capacity utilization rate resulted in higher fixed cost allocated to each product.