Interim Report 2008

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 24 Management Discussion and Analysis 管理層討論及分析 銷售及分銷費用 銷售及分銷費用增加約 16.4% 或約為人民 幣 2,070,000 元，至二零零八年回顧期內 約為人民幣 14,722,000 元，於回顧期內佔 本集團收入約 2.5% 。有關費用增加主要 由於銷售、市場推廣及分銷人員等費用 上揚，加上運輸費用和業務發展開支的 提高。 研發費用 研發費用由截至二零零七年六月三十日 止 六 個 月 期 間 的 約 為 人 民 幣 7,487,000 元升至二零零八年同期的約為人民幣 23,933,000 元，於回顧期內佔本集團收入 約 4.1% 。有關增長乃本集團繼續投放資 金於研發項目及業務發展所致。主要用 於模具中心的建設、玻璃非球面、閉路 電視（「 CCTV 」）系統、 3 倍變焦手機鏡頭 的開發及基板晶片（「 COB 」工藝製程產能 的擴大。管理層預計這些項目對集團未 來幾年的增長帶來貢獻。 行政費用 行政費用由截至二零零七年六月三十日 止六個月期間的約為人民幣 49,060,000 元增至二零零八年同期間的約為人民幣 54,295,000 元，增加約 10.7% ，於回顧期 內佔本集團收入約 9.2% 。上升的主要原 因為行政及員工成本增加及相關福利成 本相應提高所致。在截至二零零七年六 月三十日止六個月期間，非經常性的全 球發售費用約為人民幣 16,623,000 元。 Selling and distribution expenses Selling and distribution expenses, which represented approximately 2.5% of the Group’s revenue during the review period, increased by approximately 16.4% or approximately RMB2,070,000 to approximately RMB14,722,000 during the review period of 2008. The increase was primarily due to the increase in the costs for selling, marketing, and distribution personnel, and the increase in transportation fees and business development expenses. Research and development expenditure Research and development expenditure, which represented approximately 4.1% of the Group’s revenue during the review period, increased from approximately RMB7,487,000 for the six months ended 30 June 2007 to approximately RMB23,933,000 for the same period in 2008. Such increase was due to the continuous investment in research and development activities and business development which mainly related to the establishment of mould centre, the development of aspheric glass lens, closed circuit television (“CCTV”) system, 3X zoom mobile phone lens sets, and the capacity expansion of chip-on-board (“COB”) technology. The management expect these projects will contribute to the growth of the Group in coming years. Administrative expenses Administrative expenses, which represented approximately 9.2% of the Group’s revenue in the period under review, increased by approximately 10.7% from approximately RMB49,060,000 for the period ended 30 June 2007 to approximately RMB54,295,000 for the corresponding period of 2008. The increase was mainly due to the increase of administrative and staff costs, and the increase in related welfare costs. There was a non-recurring Global Offering expenses of approximately RMB16,623,000 incurred in the period of six months ended 30 June 2007.