Annual Report 2007

Management Discussion and Analysis 管理層討論及分析 24 Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 3. In year 2008, the Group will accelerate the development of aspheric glass lens — GMP; set up a separate department for developing and manufacturing aspheric lens moulds; promote the use of auto focus/ zoom function on camera modules, and develop 3D optical vision measuring machines and microscopic interferometers. Despite the relatively large investment and expenditure during the year, these projects will bring along opportunities for our future development. To tackle the above factors, the management of the Group has adopted the following measures: 1. Strive for new customers and new orders We will try to gain orders from leading global mobile phone manufacturers to minimise the Group’s risk in relying heavily on domestic mobile phone manufacturers for its mobile-phone-related business, and to increase the utilisation rate of production capacity. 2. Enhance the marketing of high-pixel camera l ens set s and camera modul es for mobi l e phones With the capability of conducting mass production of camera lens sets and camera modules of 2.0 mega pixels or above for mobile phones, the Group will further enhance the marketing of the above products, increase the delivery proportion of high-pixel camera lens sets and camera modules and improve its overall gross profit margin. 3. Enlarge the port ion of non-mobi le-phone- related business in the Group’s revenue Presently, the Group’s development trend of non-mobile-phone-related business with products such as glass lenses for digital cameras, vehicle monitoring lens sets, optical image heads and necks, CCTV security modules, DVD lenses and analytical instruments is promising. The Group will facilitate the rapid development of the above business by allocating more resources and enhance the portion of non-mobile- phone-related business in the Group’s overall revenue. 4. Minimise the Group’s exposure to pressure against Renminbi appreciation, the increase in labour cost and increase in effective tax rate by further increasing productivity, optimising supply chain and controlling operational costs. 3. 二 零 零 八 年，集 團 將 加 速 玻 璃 非 球 面 GMP 技術的研發進展；成立專門的非球 面模具加工中心；推動自動對焦╱變焦 技術在手機鏡頭及模組上的運用；完成 三緯光學影像測量儀和顯微干涉儀的研 發工作；這些項目今年的投入與費用都 比較大，但也為今後的發展帶來了機會。 針對上述各種因素，集團管理層已採取了以下 措施應對： 1. 竭盡全力開發新客戶，爭取新 訂單 爭取獲得全球領先手機製造商的訂單， 以分散集團與手機相關業務過分集中於 中國本土手機廠商的風險並提高產能利 用率。 2. 加強高像素手機鏡頭及相機模 組的市場推廣力度 集團已具備量產 2 百萬及以上像素手機鏡 頭及相機模組的能力，下一步要加強上 述產品的市場推廣力度，提高高像素手 機鏡頭及相機模組的出貨比例，改善集 團的整體毛利率。 3. 擴大非手機相關業務在集團營 收中的比例 目前，集團非手機相關業務，如用於數 碼相機的玻璃鏡片、車載鏡頭、工業內 窺 鏡、 CCTV 安 防 模 組、 DVD 鏡 片、 分 析儀器等產品發展勢頭良好，集團將投 入更多的資源來促進上述業務更快地發 展，擴大非手機相關業務在集團營收中 的比例。 4. 通 過 進 一 步 提 高 生 產 效 率，優 化 供 應 鏈，控制運營費用來消化因為人民幣升 值、勞動力成本上升、有效稅率提高等 因素給集團帶來的成本壓力。