The Group is one of the leading high-to-luxury end menswear retailers primarily serving Greater China. The Group manages six international menswear brands, namely Altea, Cerruti 1881, D'urban, Gieves & Hawkes, Intermezzo and Kent & Curwen. Other than the self-owned Kent & Curwen brand, the Group's brands are operated under long term renewable licences in Greater China. The Group also has a number of joint ventures with Salvatore Ferragamo in South Korea and various countries in Southeast Asia.
The Group has developed one of the largest menswear retail networks in Greater China by successfully introducing, promoting and managing international menswear brands in the markets where the Group operates. The Group operated approximately 350 retail stores in Greater China, of which over 250 retail stores were in Mainland China, whilst the JVs operated over 30 retail stores in South Korea, Malaysia, Singapore and Thailand.
The retail stores of the Group are strategically located in high-end shopping malls and department stores in prime venues to attract its target customer base and maintain the premium image of the Brands. All of the Group's retail stores are self-operated to maintain a consistent standard of high quality across the merchandising, marketing and customer service functions and are predominantly mono-brand stores, to support the growth and maintain the prestige of each brand.
updated 19th October, 2009
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