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Corporate Profile       

Background

Established in Hong Kong in 1963, the Stelux Group started business initially as a watch component manufacturer exporting stainless steel watch components overseas. Nearly a decade later in 1972, Stelux was listed on the Hong Kong Stock Exchange (Stock Code: 84).

The name "STELUX" has its origins in the words "steel" and "luxury", as in the early 1960's, the stainless steel components manufactured by the Group were considered luxury products.

Since then, Stelux has transformed itself, and is now widely recognised as a leading player in the watch and optical retail and wholesale sectors. The brands operated by the Group, including, City Chain, Optical 88 and Seiko are instantly recognisable and well entrenched in the countries and territories where we operate.

In 1985, Stelux established City Chain in Hong Kong creating a totally innovative watch retailing culture. Targeting middle-income consumers, City Chain introduced multi-branded and contemporary lifestyle watches with fixed selling prices under a single watch retail store, fundamentally moving watch retailing away from the traditional department store counter. Since then, City Chain has grown from strength to strength, and now commands a regional presence with nearly 400 stores in Hong Kong, Macau, Singapore, Malaysia, Thailand and Mainland China. Our stores carry a myriad of trend setting brands from agency brands to our very own house brands, like our own well-known Solvil et Titus. In 2002, City Chain was named a "Hong Kong Superbrand".

In 1988, Stelux acquired an up and coming optical business, Optical 88 in Hong Kong, subsequently extending this business to Macau, Singapore, Malaysia, Thailand and Mainland China focusing on the mid-tier to upper mid-tier markets. Often raising the bar to be at the forefront of the industry, Optical 88 offers professional quality eye-care and after sales services. Optical 88 operates over 200 stores where customers may enjoy unparelled services and select products from a spectrum of international brands. Both agency brands and house brands are available. Optical 88 was named a "Hong Kong Superbrand" in 2009.

The Thong Sia Group with a long established business presence in Hong Kong, Singapore and Malaysia, and the sole distributor for Seiko watches and clocks was acquired by Stelux in 2005 to complement our watch retail business.

In 2011, the Group introduced a unique optical retail concept named eGG - a single brand lens and frame optical store aimed at younger and fashion conscious customers. The first eGG boutique store was opened in Hong Kong and there are now more than 10 stores in Hong Kong and Mainland China.

Stelux' vision

Our vision is to

Stelux' mission

Our mission is to

Stelux' values

Our values are to

updated 16th July, 2014


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