(4 December 2003, Hong Kong) Building on the success of its 'Worry-free Shopping' promotional campaign in Guangzhou in October, Sun Hung Kai Properties (SHKP) today kicked off another round of publicity on the Mainland - the SHKP Christmas and New Year Worry-free Shopping campaign, consisting of a series of exhibitions and carnivals in Guangdong province, Beijing and Shanghai.

It starts off with a roving exhibition in Guangzhou's major offices and shopping malls to introduce six designated SHKP shopping malls. The exhibition then moves on to Beijing and Shanghai. Three carnivals with fashion and cosmetic shows will be staged in Guangzhou's Beijinglu Pedestrian Shopping Street, Foshan's Baihua Plaza and Zhongshan's Pedestrian Shopping Street.

The six SHKP malls are in two clusters: one includes the traditionally popular shopping districts of Mongkok, Causeway Bay and Tsim Sha Tsui, taking in Grand Century Place, the World Trade Centre and The Sun Arcade. The second cluster of malls is strategically located along the railroads. It includes SHKP's flagship mall New Town Plaza in Shatin, Landmark North and its neighbour Metropolis Plaza in Sheung Shui.

Ho Lick Tin, Deputy General Manager - Marketing in Retail Leasing with the Sun Hung Kai Real Estate Agency, said that the response to the October campaign was overwhelming. For example, the 1,000 free SmarTone calling cards for Mainland travellers were swiftly snapped up in three days.

"Guangdong and Hong Kong are interconnected and people from the two places have close and frequent contact with each other. That's why we have chosen here to kick off our new campaign," said Mr Ho.

"Thanks to our success last time, our new promotional campaign is on a much larger scale and covers a lot more cities. All our shopping malls have put up special decorations to celebrate Christmas and the New Year and ensure that our customers will have a memorable shopping experience."

As well as exhibitions and carnivals, SHKP has prepared some special gifts for the people in Guangdong, Beijing and Shanghai - free trips to Hong Kong, including accommodation. Residents of the three places just have to go to any of the SHKP Christmas and New Year Worry-free Shopping exhibitions or carnivals, and fill out a lucky draw entry form. There will be 50 winners, each of whom will be entitled to bring along one guest. A total of 40 prizes will be given away in Guangdong and 10 in Shanghai and Beijing.

Details of the roving exhibition and carnivals are as follows:

Roving exhibition in Guangzhou
(Introducing SHKP and its six designated shopping malls)

Guangzhou World Trade Centre (3-4 Dec)
Guangzhou International Electric Tower (8-9 Dec)
Times Square (10-11 Dec)
CITIC Plaza (15-16 Dec)

Carnivals in Guangdong Province
(Showcasing the brands and products in the six designated malls of SHKP)

Baihua Plaza in Foshan (7-8 Dec with cosmetic show)
Beijinglu Pedestrian Shopping Street in Guangzhou (13-14 Dec with fashion show)
Pedestrian Shopping Street in Zhongshan (20-21 Dec with children's fashion show)

Exhibitions in Shanghai and Beijing
(Introducing SHKP and its six designated shopping malls)

Shanghai Central Plaza (9 -31 Dec)
Sun Dong An Plaza in Beijing (10-31 Dec)

Mainland travellers visiting the six designated SHKP shopping malls from 20 December 2003 to 21 January 2004 will be entitled to a specially designed shopping bag. All they will need to do is to register and show a valid travel document at the customer service centre in any one of the malls in order to take away this cool and chic shopping bag for free, no purchase required (Travellers must be 18 years old or above. One bag per traveller, while stocks last.)

With more than 50 malls, SHKP owns the largest shopping network in Hong Kong. Each mall has its own theme and unique design. For example, New Town Plaza in Shatin has the first Snoopy's World playground in Asia, and The Sun Arcade in Tsim Sha Tsui houses the largest DFS Galleria store in Hong Kong. SHKP's shopping malls have Putonghua-speaking Customer Care Ambassadors to handle the needs and enquiries of Mainland visitors.

For more information about the promotional campaign, please contact A-World Consulting on 9377 8142 or enquiry@a-world.com.hk or check the SHKP web site www.shkp.com.

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