February 17, 2010

YOHO MIDTOWN trendy icon designed by Jan Lamb
Two three- and four-bedroom show suites unveiled

YOHO MIDTOWN is Sun Hung Kai Properties' (SHKP) new major residential development in the New Territories West. Its unique happy living concept is sure to be popular with the young generation. SHKP has commissioned Jan Lamb to design a unique icon to symbolize the trendy lifestyle of YOHO people and do the voice-over for the YOHO MIDTOWN television commercial. SHKP also opened two show suites for a media preview and announced the MeWe lifestyle magazine today.

Sun Hung Kai Real Estate Agency Project Director - Sales Amy Teo said: "YOHO MIDTOWN is tailored for the young at heart and people looking for a happy lifestyle. We have invited Jan Lamb to design an icon for YOHO MIDTOWN to represent the MeWe happy living concept."

Jan Lamb's icon is a key made up of the Y and H from YOHO that symbolically opens the happy, ideal home at YOHO MIDTOWN. The Y is in a heart shape with Jan's signature 'three-eye' design that signifies a '3-something' happy living attitude. The finishing touch is a smile that captures the happy living concept at YOHO.

Ms Teo said that a series of limited-edition gifts will be available exclusively to YOHO MIDTOWN buyers. The gift set includes tee-shirts, a mug, file, tote bag and umbrella carrying the YOHO MIDTOWN Jan Lamb logo in red, orange, yellow and green. These typify the unique Live the New Life ideal envisioned at YOHO MIDTOWN.

Ms Teo said that the two show suites already open for the media to preview attracted a lot of attention, drawing 28,000 enquiries to date. The people inquiring were particularly interested in the three- and four-bedroom units, which accounted for approximately 50% of the enquiries. SHKP will open two more show suites for a media preview. The exhibition hall on the 3rd floor of the mall of Sun Yuen Long Centre and the four show suites will also be opened for an exclusive SHKP Club preview this Friday and Saturday (February 19 and 20) and to the public thereafter.

The two show suites are three- and four-bedroom units of over 1,000 square feet. The four-bedroom with maid's quarter layout is extremely rare in the district. Its functionality and exceptional ceiling height will make it the best option for family buyers.

ASPIRE - 1,153-square-foot, three-bedroom en suite unit
The three-bedroom show suite ASPIRE reflects a blissful family life. Occupying a gross floor area of 1,153 square feet, the unit features three bedrooms including a master en suite, store room and maid's quarters. The exceptionally large 54-square-foot balcony connects with the living room to bring in ample sunlight as well as boundless views of Ho Hok Shan and Tai Lam Country Park.

There is no hallway to the rectangular sitting room to maximize the use of space. Spanning 18.5 by ten feet, the approximately 210-square-foot area feels spacious even with a large couch inside. An elegant chandelier hanging from the exceptional ten-foot ten-inch floor-to-floor ceiling makes the unit even statelier. The store room next to the dining room can be converted into additional sitting area or a chic yet functional wine bar.

All bedrooms face the same direction to offer the best views. The large master bedroom with en suite is ten feet, nine inches by ten feet, eight inches for an area of over 210 square feet. The layouts of the two other bedrooms can be flexibly altered to suit different needs.

PROSPER - 1,335-square-foot, four-bedroom en suite unit
PROSPER is the theme of the four-bedroom show suite, expressing the satisfaction of having reached a fulfilling stage in life. The flat has a gross floor area of 1,335 square feet and is the only four-bedroom en suite with maid's quarter layout in the development. It has a 58-square-foot balcony. The spacious sitting room is 20 feet, one inch by 11 feet, two inches for an area of 250 square feet. A clever design without hallway at the main entrance enhances privacy and fully exploits the use of space. With its ten-foot, ten-inch floor-to-floor ceiling, the unit is truly impressive.

Another feature of this unit is its master bedroom and en suite of over 250 square feet with a walk-in closet. The bedroom is 18 feet, seven inches by ten feet, ten inches, with large, convex windows in the corner offering sweeping 270-degree panoramas of boundless greenery. The bedroom also has an elegant bathtub and shower. The other two bedrooms can be flexibly changed to suit different needs. YOHO MIDTOWN show suites will be opened at 4:00pm this weekend (February 20)

SHKP will also be launching the MeWe lifestyle magazine especially published for YOHO on Saturday. Tailored for trendy people with precise desires in life, the four MeWe issues will feature stories and interviews with notable people sharing their happy living attitude that echoes with the healthy and ideal lifestyle to come at YOHO MIDTOWN.

About YOHO Happy Community
YOHO will be a model happy community. SHKP wants to provide a cosmopolitan, vibrant, carefree, healthy and happy community for the young-at-heart who value quality of life and family and personal relationships.

YOHO MIDTOWN will follow YOHO Town by merging the 'Individual' - personal elements, 'Connectivity' - bringing people together with comprehensive transport and 'Space' - extensive living space. The project reflects SHKP's commitment to making YOHO MIDTOWN a healthy and happy community with a brand-new lifestyle concept for residents.

About YOHO MIDTOWN
YOHO MIDTOWN will have eight residential towers containing 1,890 units ranging from 400 to 1,400 square feet with one to four bedrooms. About half will have two bedrooms, and there will be special units available. YOHO MIDTOWN will make clever use of space and combine architecture and nature to offer a chic style of living.

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