February 5, 2010

SHKP's Lime Stardom boutique residence coming to Kowloon
Good sales expected following success of Lime Habitat

Sun Hung Kai Properties (SHKP) announced that its latest residential project in the 'Lime' series will be Lime Stardom, offering luxury living for a new generation in the style of Lime Habitat. Publicity for the trendy lifestyle at Lime Stardom will include a large statue on the Causeway Bay waterfront and a giant billboard by the Western Harbour tunnel to mark the Lime series in debut Kowloon.

Sun Hung Kai Real Estate Agency Executive Director Eric Tung said: "The Lime series is meant to provide residents with the freedom to enjoy their personal space. This vision is reflected from the architecture to all facilities, which cater to a new generation of owners and their individual lifestyle needs. The success of Lime Habitat has reinforced the image of a boutique luxury residence. Lime Stardom in Kowloon will be an extension of Lime Habitat's unique character and quality in an upgraded version of the series in terms of clubhouse, types of residence offered and matching kitchens and bathrooms. Lime Stardom will be a remarkable project in the neighbourhood."

SHKP will promote Lime Stardom in Kowloon and its unique contemporary style with a succession of campaigns, starting with a towering Lime People statue of nearly seven metres on the Causeway Bay waterfront looking towards Kowloon to symbolize the extension of the Lime concept from Hong Kong Island to Kowloon. There will also be a large billboard by the Western Harbour tunnel announcing the arrival of Lime Stardom and its unique lifestyle in Kowloon.

Sun Hung Kai Real Estate Agency Senior Sales and Marketing Manager Tam Sik Cham said that the second phase of publicity to start in March will see exhibitions in different areas of Hong Kong Island, Kowloon and the New Territories. More information about the project and architectural models will be on display to offer the public and potential buyers a greater understanding of Lime Stardom.

About Lime Stardom
Lime Stardom is being developed in collaboration with the Urban Renewal Authority. It is at 1 Larch Street in Tai Kok Tsui and will have 377 units from studio flats to one- to three-bedroom apartments and special penthouse units. The development will rise to 165 metres or 37 storeys, commanding panoramic views of West Kowloon and Hong Kong Island. The tranquil site amid a busy urban district is within walking distance of the Mong Kok, Mong Kok East and Olympic MTR stations, offering convenient transportation. The development will have a modern, elegant exterior with top materials and clubhouse facilities on a par with Lime Habitat in Hong Kong Island East, extending the Lime brand to Kowloon. Lime Stardom is poised to become a new benchmark for luxury living in the neighbourhood.

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