January 21, 2010

YOHO MIDTOWN's MeWe Delight Express starts touring Hong Kong and handing out red packets

YOHO MIDTOWN is Sun Hung Kai Properties' (SHKP) major residential development in the New Territories West. It has aroused tremendous attention since marketing began and is highly anticipated as the only large new project along the West Rail in 2010. SHKP announced that the units will have exceptional ceiling heights and layouts, and a promotional YOHO MIDTOWN MeWe Delight Express started touring Hong Kong today and handing out red packets. People can even board the truck for more information about the property.

Sun Hung Kai Real Estate Agency Project Director - Sales Amy Teo said: "YOHO MIDTOWN will offer residents exceptional ceiling heights. While the floor-to-floor height in most projects is nine-foot two inches, in YOHO MIDTOWN they will range from nine-foot 10-inches to 11-foot four (3 to 3.45 metres) in standard units and ten-foot nine to 12-foot six (3.25 to 3.8 metres) in special units. The extraordinary height will offers residents additional spaciousness and panoramic windows will allow unobstructed views. Most units will have balconies including a utility platform."

Ms Teo said that YOHO MIDTOWN will offer a diverse range of layouts ranging from one to four bedrooms. One-bedroom units from 400 to 500 square feet will make up three percent of the development, two-bedroom units from 500 to 700 square feet 50 percent, three-bedroom units from 700 to 1,200 square feet 30 percent and four-bedroom units from 1,100 to 1,400 square feet 14 percent (figures are gross floor area).

SHKP expects that YOHO MIDTOWN will be popular with buyers. There will also be special units in the property. The one-bedroom and four-bedroom units over 1,000 square feet are unique to YOHO MIDTOWN in the area. The one-bedroom units will suit young singles as well as the investors, and the four-bedroom units will meet the increased demand among buyers for better homes.

Ms Teo said that YOHO MIDTOWN has a more diverse range of layouts than YOHO Town and is a versatile property that will suit a range of needs. SHKP believes that the special one- and four-bedroom units have exceptional market potential because of their rarity. It is expected that in addition to new buyers and people upgrading, investors will also be attracted to this incomparable property.

Targeting buyers who are young at heart and value their personal style of living, YOHO MIDTOWN is promoting a carefree and happy community through innovative channels. The YOHO MIDTOWN MeWe Delight Express tour will demonstrate the YOHO happy lifestyle with interactive games, and ambassadors will hand out red packets to wish visitors a prosperous year of the tiger. People will also be able to get more information about the property on the truck.

The stylish design of the MeWe Delight Express echoes YOHO MIDTOWN's outdoor ads, with cubes of red, orange, yellow and green that represent a community with a happy, upbeat attitude. An interactive game in the truck will illustrate YOHOs' pursuit of an ideal life, and players will get a set of YOHO MIDTOWN red packets so that they can to pass on happiness in this auspicious Chinese New Year.

The MeWe Delight Express will tour Hong Kong visiting Central, Causeway Bay, Taikoo Place, Whampao, Tsim Sha Tsui, Mong Kok, Sha Tin, Mei Foo, Tsuen Wan, Tsing Yi Yuen Long and more. SHKP has chosen the route according to where enquiries have come from, so that potential buyers can get details of the property when truck is in their area. People can visit www.yohomidtown.com and the YOHO Facebook fan page for the schedule and route of the MeWe Delight Express.

YOHO happy community
YOHO will be a model happy community. SHKP wants to provide a cosmopolitan, vibrant, carefree, healthy and happy community for the young-at-heart who value quality of life and family and personal relationships.

YOHO MIDTOWN will follow YOHO Town by merging the 'Individual' - personal elements, 'Connectivity' - bringing people together with comprehensive transport and 'Space' - extensive living space. The project reflects SHKP's commitment to making YOHO MIDTOWN a healthy and happy community with a brand-new lifestyle concept for residents.

About YOHO MIDTOWN
YOHO MIDTOWN will have eight residential towers containing 1,890 units ranging from 400 to 1,400 square feet with one to four bedrooms. About half will have two bedrooms, and there will be special units available. YOHO MIDTOWN will make clever use of space and combine architecture and nature to offer a chic style of living.

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